• Sponsorship boost for school football team

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  • From Orlando to the Cotswolds – Eric and Mercedes at Moreton Edge

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  • Materials donated to Tewkesbury school

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  • Sponsorship boost for school football team

    A Coventry school’s football team has been sponsored by a prominent local business, with the money going towards a brand new kit.

    Ernesford Grange Community Academy has received a substantial donation from Midlands-based construction and development firm the Deeley Group, which is headquartered in Coventry.

    This has enabled the school to purchase kits for their Year 10 football team, holders of the prestigious West Midlands County U15 trophy.

    Gary Heavey, PE teacher at Ernesford Grange Community Academy, said: “We’re incredibly grateful for the sponsorship – the students are loving pulling on their own strip that is personal to them and reflects the values and traditions of the Academy. The days of using their regular PE kits are no more!

    “The kits will soon be in action for another major schools final, as we plan to lend them to our equally talented year nines, who are in a Coventry final in the coming weeks.

    “It’s really important for us to receive sponsorship to support the school’s sports budget, thereby allowing us to support our talented footballers – which may not have been possible without the boost from Deeley Group.”

    The sponsorship follows on from the major £5 million extension project undertaken by Deeley Construction at Ernesford Grange Community Academy, which is expected to be completed by September 2022 and funded by Coventry City Council.

    It will create new teaching space and classrooms, with the work resulting in around 180 new places for potential students. The new, three storey building will be ready for students to use by the next academic year.

    The expansion is phase two of a project which has already seen Deeley Construction build a state-of-the-art extension for the adjoining Riverbank Academy, a fellow Sidney Stringer Multi Academy Trust and designated SEN school.

    Eleanor Deeley, joint managing director of Deeley Group, said: “We’re delighted to be able to support a local school in this way, and would like to pass on our congratulations to both the year nines and tens at Ernesford Grange Community Academy for the great success they’ve had this season.

    “Supporting the local community is an important part of our strategy, and we’re pleased to continue our partnership with the community academy, with the extension project we embarked on together just last year now well underway.

    “We look forward to seeing the new kits in action in the near future.”

    PICTURE CAPTION: Ernesford Grange Year 10s, West Midlands County U15 champions, pose in their new kit

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  • From Orlando to the Cotswolds – Eric and Mercedes at Moreton Edge

    Mercedes and Eric have broadened their horizons – bringing some Cotswolds beauty to their fast-paced Florida lifestyle!

    They’ve bought a home at our Moreton Edge development in Moreton-in-Marsh, and we’ve grabbed a few minutes with them to discuss the reasons behind the purchase of a second home, their thoughts on the area and their overall house buying experience so far.

    What attracted you to the home and to Moreton Edge specifically?

    We both have the opportunity to work flexibly, which allows us to fulfill our joint desire to travel.

    The Cotswolds is one of our favourite places to visit, and we’ve made the decision that we want to cement this by laying down roots in the UK – one of our favourite travel destinations!

    The fast-paced lifestyle that we have day-to-day brings its challenges, and we were on the lookout for our own little retreat in a country we love that allows us to relax, experience a different climate more regularly and live in the Cotswolds, an area of real beauty. We even like the idea of cooler temperatures!

    We plan to visit Moreton Edge a few times a year and provide our families with the chance to stay with us and form their own attachment with one of England’s most picturesque spots.

    Why Moreton-in-Marsh?

    We visited the area last autumn and were blown away by the natural beauty and authenticity of the historic towns, public footpaths and farms – and matching that with our interest in furthering ourselves as people and acquiring our dream home abroad that met all of our criteria led us to Moreton-in-Marsh.

    It’s also handy that it is super easy to get to by rail from Gatwick and London Heathrow airports, which is where we fly into on arrival in the country. Naturally, as soon as we land, we would like to be at our home as soon as possible – and we can be opening our front door a little after two hours after we arrive on British soil, which is great! Our train from Paddington Station arrives into Moreton-in-Marsh and we are at Moreton Edge just minutes after.

    Quality of the build?

    We made our first visit to Moreton Edge in May and were really impressed by the setup of our home, as well as the quality of delivery. Everything was as we hoped and we instantly felt comfortable.

    The house has been set up for needs, and the efficiency of the house is also a great bonus.

    Experience with Deeley Homes so far?

    We weren’t sure what to expect going out of our comfort zone and buying a home in a country on the other side of the Atlantic, but Deeley Homes have made the process convenient for us and each stage of the process has been undertaken with minimal difficulty, which we’ve appreciated.

    One thing that’s stood out for us is the professionalism of the business, right through from receiving the brochure to arriving at Moreton Edge to seeing our home for the first time.

    We’d researched both Deeley Homes and Oliver Knight Homes before embarking on the house buying journey again, and were reassured by feedback we saw, both through photos and feedback from others who’ve bought homes.

    We put our faith in them to turn our vision into reality, as being based in the US has meant we’ve been unable to play a hands-on role. We’re very happy with the job they’ve done for us.

    We’re already looking forward to our next trip in September, where we will be spending an extended period of time in our treasured home. We’ll then be returning in mid-November. This is the next step for us, and we’re excited to make some new memories!

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  • Materials donated to Tewkesbury school

    A new mud kitchen and reading den have been created at a playgroup and preschool in Tewkesbury thanks to support from two businesses.

    Children at the Little Foxes Playgroup, which is associated to The John Moore Primary School, have been enjoying learning in a new outdoor kitchen.

    The kitchen gives the children a chance to develop life skills and encourages using the environment to cook up culinary delights like lavender soup and mud cupcakes.

    It was constructed by Daniel Webb, Chair of Governors at The John Moore Primary School, after timber and materials were donated by house-builder Bloor Homes and Midlands-based developer Deeley Construction.

    The materials donated were also used to create a reading den, which will be used by children aged three to four in the pre-school.

    Daniel Webb built both structures off-site and then they were transported free-of-charge to Little Foxes Playgroup by Tewkesbury-based Robert Express Delivery (RED).

    He made a further mud kitchen for the Rising 3s room pre-school room.

    Little Foxes Playgroup is a registered charity and will become part of The John Moore Primary School in September 2022.

    Bronwen Williams, Early Years manager at Little Foxes Playgroup, said: “We’re overwhelmed by the generosity of Daniel, Bloor Homes, Deeley Construction and RED to help us create this new space at Little Foxes.

    “It will be a great resource to support our children and the children have made a card to say thank you as well. They are absolutely loving using it and are in it every day, with the reading den proving hugely popular with pre-schoolers too.

    “We’re a registered charity and to fund a project like this would have taken a large chunk of our community funds.

    “The mud kitchen gives children a chance to take learning outside and in a natural environment – and learn skills like mixing, and provide further learning opportunities for maths, literacy and all areas of the Early Years curriculum.

    “Coupled with the reading den, they both enhance our education delivery in a fun way and we really appreciate everyone that has supported us.”

    Deeley Construction, which is headquartered in Coventry, is currently building a new 18,000 sq ft regional office for Bloor Homes in Tewkesbury.

    Martin Gallagher, managing director at Deeley Construction, said: “This is the first time we have worked in Tewkesbury and we always look to make a positive impact in the communities we work in.

    “We heard that Little Foxes Playgroup needed some support with material and were delighted to help with a donation of timber. We hope the children enjoy using this great new facility.”

    It is the second time that Bloor Homes has supported The John Moore Primary School, having donated materials to create a similar mud kitchen and forest school at the school site in 2020.

    Steve Roberts, Managing Director at Bloor Homes’ Western region said: “We’re always pleased to support local schools and playgroups in the areas we work and build in – thank you to Deeley for partnering with us here in Tewkesbury.  We are really pleased the children are enjoying their new kitchen and reading den.”

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  • BLOG: The thread between business development, bidding and marketing

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  • Charity sportive organisers urge residents to save money by turning to bikes

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  • Deeley Homes given the green light for fifteen new brownfield homes in Leamington

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  • BLOG: The thread between business development, bidding and marketing

    Edward Hudson is business development manager at Deeley Construction and is approaching 10 years with the business.

    In our latest blog he discusses how the tendering/bidding process has changed over the years and how driving PR and marketing supports the businesses’ wider strategy.

    We are a family business at the Deeley Group, with a good ethos and a fantastic profile as a regional developer in the Midlands. The business ticks all the boxes for me and it’s a place I have loved working since 2013.

    My role as a business development manager is one with many hats and that makes it all the more exciting. It’s a varied role that puts me in touch with a lot of great people, both inside and outside the business.

    It’s vital in this role that you have a full understanding of all aspects of the company and that you become somewhat of a thread through the business. That supports me to deliver on the wider business strategy and ensure the right people are put in touch with the right parts of the Group.

    While the day job is all about working closely with our estimators, planner and design & build team, working with the site teams and covering PR/marketing is equally important.

    I enjoy searching for that next business opportunity and in tough economic times we don’t just chase any work – we target the work that is right for Deeley Construction.

    That includes resource management and making sure we are in a position to deliver a piece of work to the standard that is expected of the Deeley name. It’s a constant balance, particularly in times like these.

    The role I hold in the tendering process includes reviewing clients’ early budgets pre-tender. Clients and their quantity surveyors are in a difficult position, because prices given six months ago are increasingly difficult to keep to.

    Pressures from material prices due to Brexit and Covid-19 are all having a knock on effect on the construction industry.

    Bid writing and the tendering process has changed significantly in the last decade. When I first joined the firm, I would say that eight out of 10 tenders were focussed 100 per cent around price, but as we have started to do more public funded projects, we are looking at a split closer to 60 per cent price and 40 per cent quality.

    Quality is subjective of course, but the price isn’t always king for the client now and social value also comes into the equation.

    Engaging local schools and colleges is key to bidding too and in some public sector jobs up to 20 per cent of a tender score can go towards social value.

    When working on a tender now, for healthcare in particular, we write an employment and skills plan – and that is becoming all the more common.

    But we are able to continue to deliver social value and that’s something I’m proud of. For example, as a regional contractor, 80 per cent of the supply chain is within 30 miles of sites we work – and that figure is even higher in Coventry and Warwickshire.

    Deeley Group has always had a good standing when it comes to social value and it is something that continues to grow. We have a commitment to trainees with 12% of our workforce are trainees or in further education, a community spend of £192,000 since 2016 and have put more than 900 hours into local community causes.

    Away from tenders and bids, another focus area is on PR and marketing for the Group.

    As a business we have always been very community driven and in terms of PR our main goal is to keep local communities informed of our work. We have garnered a strategic approach to PR and it works hand-in-hand with our business strategy – linking perfectly into my day-to-day business development role.

    We do a lot of business-to-business marketing and PR alongside the community promotion. I remember before joining Deeley I noticed in the media the amazing stuff the firm had been doing, and that reputation is something we are always looking to uphold.

    I’m lucky to be with a company that has built an incredible positive reputation based on a track record of over 85 years.


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  • Charity sportive organisers urge residents to save money by turning to bikes

    Residents across the region are being encouraged to reject increasing costs at the petrol pump in favour of their bikes in preparation for the return of an annual charity cycle sportive in Coventry and Warwickshire.

    As inflation continues to bite, organisers of the Starley Sportive want people living or working in the city and its surrounding areas to start saving commuting and travel costs by cycling in preparation to taking part in this year’s event and familiarising themselves with the Starley Network, a newly created 500-mile regional cycling network.

    The Starley Sportive, established by Coventry Road Club, Deeley Group and Coventry City Council, will take place on Sunday, September 4 with participants setting off from Deeley Group’s head office on Herald Avenue at 8:30am.

    Riders will cycle through locations across Coventry and Warwickshire, with parts of the Cotswolds also featuring in the route.

    All money raised will be donated to The Myton Hospices, Zoë’s Place Baby Hospice and University Hospitals Coventry & Warwickshire Charity.

    Ahead of the event itself, organisers will be undertaking a foodbank drive where all scheduled riders will be given the option to donate food to a local foodbank – with the aim of supporting those in need within our community during this ongoing period of economic uncertainty.

    Eleanor Deeley, joint managing director of the Deeley Group, said: “As a community-focused business, we’re well aware of the challenges that everyone in the region is facing with the riding cost of living.

    “Cycling to and from work is a great way to get regular exercise and is known to contribute to improved mental wellbeing, so we’d like to encourage people across Coventry and Warwickshire to don their helmets and start and end their working day in a positive, healthy manner.”

    “The Starley Sportive offers a great way to initially explore the wonderful network of cycle paths and cyclist-friendly roads that were set up by Mayor of the West Midlands Andy Street and Coventry City Council back in 2020.”

    Ian Court, general secretary of Coventry Road Club, added: “Coventrians are fortunate to now have a designated cycle network available to them to explore, navigate and conquer, and preparing for the Starley Sportive is a great way to get into the swing of things.

    “A new motor-free cycleway in Coundon is nearing completion, with Binley also set for a new cycling zone. Whether it’s work or leisure, rain or shine, it’s a really great time to be out on your bike in the city – all while saving money and doing your bit for the environment!”

    The sportive and the cycling network are named in honour of James Starley, known as the father of the bicycle industry and John Kemp Starley, widely considered the inventor of the modern bicycle. Both worked and lived in Coventry.

    To book a spot and find out more about the 2022 Starley Sportive, visit

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  • Deeley Homes given the green light for fifteen new brownfield homes in Leamington

    A brown-field development of fifteen new homes in Leamington has been given the green light by Warwick District Council.

    This will be the final phase of the regeneration of the old Sydenham Industrial Estate, following Deeley Homes’ £29 million conversion of the former Soans’ motor dealership site into an initial 147 homes in 2018.

    The 11,901 sq ft development, which will be accessed by Ramsey Road, will be a mix of one bedroom and two-bedroom for social rent and shared ownership with two- and three-bedroom market sale homes.

    40% of the properties at the site will be affordable homes, with work set to begin in late summer and completion expected to be in early 2023.

    The developers will be making contributions to improve sustainable travel measures, local green spaces and sports centre improvements in the local area.

    Eleanor Deeley, Joint Managing Director of Deeley Group, said: “With the lack of supply a real concern for prospective homeowners across the country, we’re delighted to bring another round of homes to the market, including six affordable properties.”

    “With people’s finances stretched to the limit due to a combination of factors, affordable housing is incredibly important – for first-time buyers, small families and those looking to downsize alike. As such, we’re pleased to once again be bringing new homes to Leamington.”

    “It was important to us to reaffirm the commitment we first made to the local area in 2018 as part of our regeneration of the old Sydenham Industrial Estate, and we will be making improvements to key local infrastructure once again, as the fifteen new homes are brought to fruition.

    “This sought-after location has excellent travel links to nearby towns and cities, as well as a range of desirable amenities and schooling options. We’re really looking forward to getting the build started and then showcasing the homes to interested parties upon completion.”

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