Completing projects which deliver true social value

For more than 85 years, the Deeley Group has understood the true value of developing and supporting communities in the areas we work in.

Long before the introduction of social value metrics, it has been key for us and part of our everyday work.

We firmly believe that social value should never be just a tick box exercise – it should be rooted in who you are as a business and should have a tangible, positive impact on communities.

Over the last decade, we have delivered a wide range of projects across the Midlands – and particularly in our home city of Coventry.

This has included engaging our supply chain to support Steps for Change – a charity that supports rough sleepers – by building a new kitchen; renovating the Samaritans Centre in Earlsdon; and refurbishing a kitchen at an Orbit Independent Living care home.

All of this work has run alongside our major charity events, The Starley Sportive and our Deeley Group Charity Band Night, which raised a combined £25,500 last year alone!

We are proud to continue to leave a lasting impact on communities here in Coventry and this has been driven home through social value directly associated with projects over the last three years.

During the construction of Bonds Lodge at Belgrade Plaza, a development of 45 affordable apartments for the elderly, over £3.6 million was spent on local suppliers, whilst £48,000 and 550 hours respectively was donated to schools and local community groups within Coventry.

Between 2020 and 2022 we delivered a two-phased development at Ernesford Grange & Riverbank Academy in Coventry, with a combined social value of more than £1.4 million.

This included delivering a major biodiversity project on the site, inviting students onto the site to learn about the construction industry, donating to the local community centre, donating to the parish church, supporting the school’s football team and much, much more.

The social value score for each phase of the project was at 17 per cent of the total project value, when we understand other contractors tend to score circa 10 per cent of the total project value. This was, therefore, a fantastic score – but we are always striving to improve and we did just that with a school development this year!

Our recently completed new sixth form block for Blue Coat School delivered a 36 per cent social value score, more than double that at Ernesford Grange just one year earlier! The total value being in excess of £653,000.

A key part of any school development for us is to educate and inspire, whether that is making sure that pupils are safe around the site or highlighting how they could build their own careers in the industry. Our team was therefore on hand again to deliver sessions to students at the school to educate about careers in construction.

We also worked closely with the fantastic ‘Community Resilience’ team from Coventry City Council who help identify the organisations that needed help the most, which resulted in a donation totalling £1,000 to two local foodbanks, the Hope Community Project and St Lawrence’s Church.

Social Value is not just restricted to our home city, as across the Midlands we have fundraised or donated £90,000 and dedicated over 1,070 hours to local causes in the last three years alone.

This includes our work in Telford, Shropshire, where we are delivering over 142 affordable rented Extra Care Homes plus 33 High Acuity Care beds for the NHS and, since the end of 2022, nearly £17,000 has been donated to the local community.

Therefore, whether it is education, healthcare, commercial or residential – delivering social value to communities is at the heart of every Deeley development.

By Eleanor Deeley, Joint Managing Director