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  • Demand high for Moreton Edge homes

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  • BLOG: Increasing our affordable homes market share

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  • The Starley Sportive set to break fundraising record

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  • Demand high for Moreton Edge homes

    A development in Moreton-on-Marsh has seen a more than 80 per cent of its plots reserved before any of the homes have even been completed.

    Moreton Edge is a development of 16 new homes on the site of the Moreton-in-Marsh hospital and has seen 13 properties reserved off-plan.

    The development is being created by Deeley Homes, a division of Midlands-based firm the Deeley Group.

    Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a, three-storey, five-bedroom house

    The homes are built around a private garden and green space, with the rear of the site overlooking open Cotswold countryside.

    All of the properties with more than two bedrooms have been reserved, with the first home set to be completed in autumn this year.

    The development benefits from a nearby train line which goes directly from Moreton-in-Marsh to London Paddington in 90 minutes.

    Moreton Edge’s early success points to a thriving property market in Cotswold location and workers from the City looking to move out of London to easily commutable areas.

    Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We’ve experienced a very encouraging start with this development and being over 80 per cent reserved at this stage demonstrates the strength of the market and the demand for high quality housing.

    “This is an ideal location in the heart of one the finest Cotswold towns and we are ensuring these homes fully complement the surroundings.

    “Cotswold locations are proving particularly popular with buyers at the moment and Moreton has the advantage of a direct train service to London.

    “We have also benefitted from being a rare town centre development, with developments usually coming on the edge of a town and are thrilled that we’ve managed to maintain the ‘feel’ of a traditional Cotswold home.

    “Deeley Homes is confident that those who have already reserved will be delighted with the high-quality, stylish new homes that we are creating at Moreton Edge and expect every plot to be reserved off-plan very soon.”

    Moreton Edge is being marketed by Oliver Knight New Homes.

    Oliver Knight added: “The interest in this development has been overwhelming, not just driven by people relocating to this beautiful Cotswold town but also due to being a small luxury development of just 16 luxury houses just behind the high street and close to the railway station with its direct train to London Paddington.”

    For more information on the development and remaining properties visit www.deeley.co.uk/homes/our-developments/moreton-edge/

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  • BLOG: Increasing our affordable homes market share

    The Deeley Group is celebrating its 85th anniversary this year. Like most companies with a long history, the nature of what we do and the spheres in which we operate have altered over the years as we have used our areas of expertise to adapt to market conditions.

    Any anniversary is a chance to look back and look forward, and we believe we are in for a very exciting future. A significant part of that future will be us increasing the level of affordable housing we both develop and construct for clients.

    We believe we are very well placed – for a number of reasons – to increase our market share in what we feel will continue to be a growth market.

    We have a long and successful track record in working in partnership with many of the leading affordable homes providers and we have a very strong relationship with them. Homes England has increased its funding and there is greater Government emphasis on delivering housing and ensuring there is sufficient affordable housing.

    Therefore, there is a need to deliver more stock and this has meant there is more demand from registered providers and a growth in the rental sector, and we are in a very good position to help deliver against that demand.

    It is easy to set ambitions and establish targets, but they have to be deliverable and realistic and we feel we are perfectly placed to grow our affordable homes division.

    Firstly, our reputation and relationships in that market are very strong. Our longevity, financial performance and ability to delivery for clients is very well established.

    These projects are often long term so is it is vital for providers to be partnered with companies that have a proven track record. The growth in the sector is, inevitably, going to attract people who are, frankly, after a quick buck.

    Secondly, providers want to partner with organisations with similar values and outlooks and we are very much a community-focussed company with strong links wherever we operate.

    Thirdly, because we have such a strong construction arm it allows us to engineer developments from the outset, meaning there is more value to be gained by working with partners on sites that do not have an existing consent.

    Everything starts with land. Everyone talks about construction, modular or traditional building, labour supply – but actually the key ingredient is land. As Mark Twain said “buy land, they’re not making it anymore”.

    To that end, we have recruited David Currie, a highly experienced and respected operator in the sector, as a director of the Deeley Group.

    David has an excellent track record and he actually used to be my client when I was at CBRE, so we go back a decade, and have a very similar approach.

    We do have land but often it has been connected with other developments and will allow for up to around 20 homes on each site, and we need to be working on sites which can take between 30 and 60 homes to help partners make a real impact against their targets.

    We are confident that our business plan will see us moving to a stage where affordable homes will account for around 30 per cent of Deeley Group business, while we continue to grow the other areas of the company.

    That is clearly a significant growth and, while we will be spelling out our full plans next month, we are investing in the sector and in the people to deliver against this ambition, and that will see us growing staff numbers by between 10 and 15 per cent.

    As I said, the anniversary is a celebration of the history and growth of the Deeley Group, but our focus is very much on the future – and it is a very exciting future.

    Eleanor Deeley, Deputy Managing Director

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  • The Starley Sportive set to break fundraising record

    A major Coventry and Warwickshire cycling event is on track to break its fundraising record as last year’s main charity reveals the incredible impact the event has had.

    The Starley Sportive raised more than £10,000 last year, despite the event taking place virtually due to COVID-19 restrictions. Organisers are hoping for a huge turnout this year and are expecting to raise even more money with more than 300 participants already signed up.

    The Myton Hospices will be one of three main beneficiaries for this year’s event, which takes place on Sunday, September 19, alongside Zoë’s Place Baby Hospice and University Hospitals Coventry & Warwickshire Charity. Participants are also encouraged to raise funds for important personal causes.

    Ruth Tandy, Challenge and Events Fundraising Coordinator for The Myton Hospices, said: “We are delighted to be part of the Starley Sportive. It is a family-friendly local event which brings together cyclists, local artists and charities all in aid of good causes in the community.

    “Our community is at the heart of everything that we do and we want to reach out to as many people as possible to let them know about our services, should they need them now or in the future.

    “We have a team of 21 riders taking part and we are hoping to raise in excess of £2000. This could fund a patient specific recliner chair to enable patients to spend time out of bed with their loved ones.

    “We will be there on the day to cheer our riders on and will have a stand where people can find out more about our vital work. We are really looking forward to it!”

    Bethany Richardson, Community and Events Fundraiser for Zoë’s Place Baby Hospice, added: “Last year Zoë’s Place Baby Hospice were incredibly grateful to receive over £5,800 from the Starley Sportive.

    “The fantastic amount raised last year and in previous years has allowed us to continue to stay open during our most testing 12 months yet, providing care and support to babies and infants with life threatening and life limiting illnesses and their families.

    “The Starley Sportive is a brilliant event and we are extremely thankful for their ongoing support. Year after year they have gone above and beyond and it is so very much appreciated.

    “If you would like to take part for Zoë’s Place Baby Hospice this year, please do contact us via challenge@zoes-place.org.uk – we would be delighted to hear from you!”

    Riders will set off from the Deeley Group head office on Herald Avenue, Coventry, and have the choice of challenging three distances – a 28.6 mile route, a 63.2 mile long-distance ride, or the mammoth 86.5 mile challenge.

    Ian Court, Racing Secretary at Coventry Road Club, said: “The Starley Sportive has proved over the last few years that there is plenty of excitement around cycling in Coventry and Warwickshire, and a massive part of that is the incredible fundraising that we have been able to achieve.

    “There are three routes once again this year to suit a range of abilities, and we would love to see as many riders as possible saddling up for one of our fantastic main charities or for a cause close to their heart.

    “The virtual ride that we hosted last year was a huge success, and we are grateful to all who participated, but there is nothing like being out on the road with likeminded people. I’m sure it will be a memorable day, and would be even better if we can break our fundraising record.”

    Edward Hudson, Business Development Manager at the Deeley Group, said: “With last year’s event being cancelled, it would be great to see people making the most this opportunity to do some real good for the amazing charities in our local area.

    “More than an act of kindness, we expect the day to be enjoyable for all. After a difficult 12 months it’s a great opportunity to socialise and get active and we’re hoping for another huge turnout.”

    PICTURE CAPTION:  From left to right – Natalie Humphrey (The Myton Hospices), Ian Court (Starley Sportive), Jo O’Sullivan (Charity director, University Hospitals Coventry & Warwickshire Charity), Edward Hudson (Deeley Group) and Bethany Richardson (Zoë’s Place Baby Hospice).

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  • BLOG: Market trends in affordable homes provision

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  • Deeley provides Social Value for community with support at Willenhall church

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  • Herbert Art Gallery & Museum opens after refurbishment

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  • BLOG: Market trends in affordable homes provision

    Dean Weldon, Development Manager at Deeley Group, looks at market trends in the provision of affordable homes

     

    The Deeley Group recently outlined its plans for growth and that will see a greater focus on providing affordable homes.

    This emphasis is based on market need, our track record in successfully delivering projects, – either on our own or for sector clients – and our in-house capability.

    Homes England has increased its funding and there is greater Government emphasis on delivering more homes and ensuring there is sufficient affordable housing – which is what is driving the market.

    Therefore, there is a need for more stock and this has meant there is more demand from registered providers. We are in a very good position to help deliver against that demand across all forms of affordable housing – social rent, affordable rent, shared ownership and the recently announced First Homes.

    We can – and do – work on projects of all sizes and scales but at present, the ‘sweet-spot’ for the majority of registered providers is in the 30 to 60-unit range.

    This is generally due to the numbers being too small for volume builders to get involved.

    Some of the more established registered providers are now venturing into larger schemes if they are in particular areas of growth and are willing to push as far as 150-200 units in some cases.

    However, once unit numbers exceed 50-60 plots there is often a need to incorporate a percentage of private housing into the scheme as local authorities are hesitant to allow such large affordable-only schemes.

    One strategy which is particularly effective related to affordable housing is the Rural Exceptions Policy. This is a national and, in most cases, local policy which allows affordable housing to be delivered outside of settlement boundaries and outside of the development plan.

    This policy is relatively restrictive in some places and is often limited in size depending on the size of the settlement. There has been a recent appeal decision where the inspector overturned the local authority’s refusal of a rural exceptions development of 128 homes in Burton-upon-Trent.

    This has set a precedent for affordable housing undersupply being given ‘significant weight’ within a planning balance argument and will lead to the delivery of some large sites over the coming years. These sites have even been known to secure planning within the green belt.

    The introduction of the new First Homes scheme at the end of June, which is now included within the definition of Affordable Housing, will constitute the first 25 per cent of all on-site provisions going forward.  We are very keen to explore this new model which should present opportunities across the market to offer a more diverse range of affordable homes for the people that need them.

    One common theme that we have noticed is that Affordable Housing Providers are now becoming much more commercial given the scale of the grant funding that is available and they are being aggressive in pursuing opportunities which suit their own personal growth ambitions.

    We have worked in the affordable and commercial housing sectors and that, along with our experience in construction and development, makes us very well placed to help deliver schemes which will make a telling difference to the housing shortage.

    It is also why we see the sector a key to our growth in the medium and longer term.

     

     

     

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  • Deeley provides Social Value for community with support at Willenhall church

    Deeley Construction is providing funds to support a half-term project at a neighbourhood church where children and families will be able to get bird feeders and seeds for growing sunflowers, runner beans and cress.

    The firm was keen to offer some support to the local community to help fund an ‘eco’ feature at St John the Divine Church in Willenhall.

    Coventry City Council put Deeley – which is celebrating its 85th anniversary, in touch with St John the Divine Church in Willenhall.

    The firm donated £250 towards St John’s half-term school holiday’s ‘messy church’ project, taking place this week.

    The ‘messy church’ includes eco-biodiversity-based crafts for families to take part in, such as creating bird feeders, growing sunflowers, runner beans and cress.

    Each school holiday, the Church has been running events, with an average of 450-500 meals being provided per session – particularly during the pandemic.

    The church partners with other local organisations including the Family Hub, Hagard Centre, Library and Betty Ennis Foundation to provide support to the Willenhall community.

    Vicar, Rev Pam Howell, and Curate, Rev Charlotte Jackson both of St John the Divine, were delighted at the offer of support, and said: “These events are only possible through the support of grant funding and donations for which the church and community are very grateful. There is always a very positive response from the families to what is on offer.”

    Edward Hudson, Deeley Construction’s Business Development Manager, said: “St John the Divine and the City Council are clearly doing a great job not only supporting the community by providing some great half term entertainment, but also creating interest in the environment and the food chain so we were only too happy to help.

    “Our work with St John the Divine is just one element of the community engagement we have undertaken during the construction at a local project.

    “Using a local contractor greatly benefits local communities – on the local project 21 per cent of the budget has been committed to social value in the local community.”

    Cllr John Mutton, Councillor for Binley and Willenhall, said: “It’s fantastic to see the backing from Deeley.  The church plays an important role in supporting people here in our local community, and it has been throughout the pandemic, and this has been greatly appreciated by the community.”

    Cllr David Welsh, Cabinet Member for Housing and Communities, added: “I’ve visited various community venues across the city during the pandemic where venues like St John the Divine Church have been playing a crucial part in providing food and other support to those people who need it most.

    “The gesture from Deeley is helping people when it matters most and is an example of how business can play an active and positive role in communities. I encourage other businesses to get involved by contacting the Council to see how they could support the good work going on in Coventry. A big thank you to everyone involved.” 

    PICTURE CAPTION: Sowmya Bharathiraja and Hashini Bharathiraya are pictured with (left to right) Pam Howell (Vicar), Councillor Ram Lakha, Councillor John Mutton, Charlotte Jackson (Curate), Councillor David Welsh, Sarah Gristwood (Coventry City Council), Edward Hudson (Deeley).

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  • Herbert Art Gallery & Museum opens after refurbishment

    Visitors to a Coventry gallery have been enjoying its new £1.2 million refurbishment for the first time after completion by a leading local developer.

    Deeley Construction completed the improvement works at the Herbert Art Gallery & Museum in April, while it was still closed to the public due to Covid-19 restrictions.

    It is now back open to the public and visitors can enjoy several newly refurbished galleries, four redeveloped larger galleries and improved welcome area, café, retail area and toilet facilities.

    The gallery is managed by charity Culture Coventry and the work was funded by the Cultural Capital Investment Fund, which is resourced by Coventry City Council and Arts Council England.

    It is set to host its first major events when UnNatural History and 2 Tone: Lives and Legacies open to the public on May 29, the first in a year-long programme of events as part of Coventry’s UK City of Culture 2021 schedule.

    Credit: Garry Jones

    Work completed to the gallery will significantly reduce its carbon footprint, while providing the perfect environmental conditions for showcasing world-leading art collections.

    The several refurbished galleries can be found on the first floor with new wall linings, flooring and lighting.

    While the four redeveloped galleries have been modernised and enable the hosting of large, world-class exhibitions.

    Deeley Construction completed the redevelopment work with many of the gallery’s art pieces still in place and acted under strict procedures set by on-site art specialists.

    Martin Gallagher, Managing Director of Deeley Construction, said: “We’re proud to have played our part in improving one of the city’s leading art and cultural institutions ahead of a huge year for Coventry.

    “Our team liaised closely with the gallery’s art curators to ensure works progressed smoothly and that the collections already housed at the Herbert were protected.

    “We completed the works largely when the gallery was closed to the public, so it’s fantastic to see people finally being able to enjoy the results of the finished renovation and the new spaces that have been created.”

    Credit: Garry Jones

    Paul Breed, Chief Executive of Culture Coventry, added: “We are delighted to finally be back open and able to share our new-look spaces with visitors.

    “It has been great to work with a trusted, local, family firm such as Deeley Construction as the main contractor on this project. The work completed will not only prove essential to up-scaling events for our City of Culture year, but also help us to achieve our ambitious legacy plans.”

    Cllr David Welsh, Cabinet Member for Housing and Communities, added: “It’s such a boost to everyone to see visitors at The Herbert Art Gallery and Museum, especially after the revamp and the extra spaces that have been created.

    “I can’t wait to visit myself. Lots of people and organisations have been supporting and working on the improvements and everyone deserves a lot of credit after the challenges of the pandemic.

    “This is a venue that people of all ages can enjoy for many years to come.”

    To find out more about the calendar of upcoming events at the Herbert Art Gallery & Museum visit https://www.theherbert.org/

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