Deeley marks its 80th anniversary with an 80-mile cycle challenge

‘The Deeley 80’ is being held in aid of grant giving organisation the Heart of England Community Foundation, based in Coventry, which gives funding to groups and organisations who make a lasting difference in their area.
Cyclists from Deeley’s clients and partners, will travel from the Deeley head office in Coventry, through the Warwickshire countryside and then return to the city on Sunday, September 11.

All of the money raised will be matched by the Deeley Group before being donated to the Foundation.

To celebrate the charity ride, the company welcomed a piece of the city’s cycling history to its headquarters – a 1936 Coventry Eagle triple ace convertible tandem – thanks to Coventry Transport Museum and its curator of cycles and transport objects Megan Nass.

The 80-year-old bicycle, built the very same year the Deeley Group was founded, is one of only six ever made and one of just three still in existence.

Peter Deeley, managing director of the Deeley Group, said: “The Heart of England Community Foundation is a highly important organisation which gives community and voluntary groups the opportunity to make an impact in their local areas and we are proud to be supporting them as part of our 80th anniversary celebrations.

“The foundation has supported some excellent projects and it is good to know that all of the money raised will go straight into the community where it is needed the most.

“The bike ride should be an excellent, yet challenging, event and I would like to thank Megan and her team from the Coventry Transport Museum for visiting our headquarters and giving us the opportunity to find out more about a piece of Coventry’s cycling heritage.”

The Heart of England Community Foundation manages a range of funds on behalf of companies and trusts across the area and awards the money to groups and organisations in Coventry, Warwickshire, Birmingham, Solihull and the Black Country.

Tina Costello, CEO of the Heart of England Community Foundation, said: “The Deeley Group has always been a great supporter of the Foundation and we are delighted that they will be raising funds for us as part of their 80th anniversary celebrations.

“The 80 mile ride should prove a tough challenge for those taking part and although I won’t be taking part, I’ll be there to cheer everyone on.”

Donations can be made by visiting https://mydonate.bt.com/fundraisers/deeley80