A major independent developer and constructor in the Midlands has launched a new affordable homes division.
The Deeley Group, which is headquartered in Coventry, has established Deeley Affordable Living offering a full affordable housing service, working in partnership with land owners, local authorities and social housing providers across the wider region.
Deeley has delivered 550 affordable homes for a range of organisations and providers in the last four years and is currently working on four schemes in the region.
Anthony Holt, who has more than 20 years’ experience in the sector has been recruited to head the new division which was launched with an event looking into the provision of affordable and social housing and how the system could be streamlined.
Karl Tupling of Homes England, Warwick and Leamington MP Matt Western and Helen Collins, Head of Housing Consultancy at Savills, spoke at the event which was attended by 60 housing industry figures at George House, Deeley’s headquarters.
Holt, who joined the company from Orbit Homes, said: “Deeley has developed an expertise in working for developers, local authorities and registered providers and has built up a track record in quality, affordable homes.
“The company’s experience in land, development and construction means we can offer a full service to clients which will deliver a site, planning consents, construction and a delivered product, or any of those individual components.
“We have worked in partnership with the likes of Orbit Homes, Waterloo Housing, Bromford, Stonewater and are on the Homes England’s Delivery Partner Panel so we have deep understanding of what providers need but, unlike many other construction firms, we also have the other capabilities in-house, which allows us to offer a far wider service.
“Our 80-plus years of working in this region also gives us unrivalled local knowledge which can be of real value when looking to develop sites, including brownfield land which is key to helping reach the numbers required by government.
“We have had a very good reaction from the industry in the build up to our launch and have already had some strong interest.”
The launch event looked at the issues with planning, land supply and demand, and explored ways in which provision can be accelerated.
Holt added: “While there was wide acceptance that more needs to be done in the provision of homes, there was also recognition that government has listened to many of the real issues and is working closer with industry.
“Many of the hurdles to delivery such as planning and greenbelt are very deep-set and there is no easy fix but it is essential that elements which can be resolved more easily, need to be ironed out and that need is recognised.”
Deeley Affordable Living has also appointed Jane Fradgley as Senior Development Manager.
Picture caption: Pictured – left to right: Helen Collins (Savills), Anthony Holt (Deeley), Peter Deeley, Matt Western MP and Karl Tupling (Homes England).
