Eleanor Deeley, deputy managing director of Midlands-based developer the Deeley Group, has optioned on a 4.5 acre site in Long Itchington, with Lucy Quibell (née Holt), director of Holt Property, acting on behalf of the landowner.
The deal continues a rich history of the Deeley and Holt family names working together.
Eleanor’s grandfather, George Deeley, set up business in Coventry in 1936 and one year later Lucy’s grandfather Clifford Holt set up a property business in the Midlands.
A partnership developed and was carried into the next generation with Peter Deeley and David Holt working together on a range of deals across Coventry – including the establishment of the successful Binley Business Park.
Eleanor and Lucy were friends as young children and have gone from playing childhood games together to completing strategic land deals – with this first deal expected to be the start of a fruitful professional relationship, continuing the generations of doing business together.
The deal signals Deeley Group’s intention to expand its already extensive land holdings and develop the footprint of its strategic land team.
Eleanor Deeley said: “Deeley and Holt are trusted and respected names, steeped in the history of the Midlands property industry and our families have been partners on a wide range of projects over the last 85 years.
“For generations we have been doing business together and I’m delighted to be strengthening and continuing that partnership.
“We will be working closely together as Deeley Group looks to bring forward much-needed new homes for the local area on the 4.5 acre site.”
Holt Property is a specialist strategic land and property development agency based in Warwickshire.
The company is currently helping to deliver over 1,500 homes on allocated sites and over 600,000 square feet of allocated employment land and is also advising on a large number of strategic land sites which are being promoted though the planning system.
Lucy Quibell added: “Eleanor and I are the third generation of established property professional Holts and Deeleys, working on providing new homes and employment sites across Warwickshire and the West Midlands, and it is great that we are building on the relationship established by our grandfathers over 80 years’ ago.
“This is a strong site in a wonderful Warwickshire village and Holt Property look forward to working with Deeley Group on bringing it forward for development and working together on future projects.”
PICTURE CAPTION: Eleanor Deeley and Lucy Quibell at the Long Itchington site.
Woodside Care Village in Warwick, run by local charity WCS Care and constructed by Midlands-based Deeley Construction, has picked up the LABC People & Place Award for New Housing – Best Purpose Built Accommodation in the West Midlands.
As a regional winner, the Deeley Group will have the chance to take home a national prize at a ceremony at Park Plaza, Westminster Bridge, London, where they will be joined by other finalists from across the country in the New Year.
Designed by Warwick-based Robothams, Woodside Care Village is a care home with 12 family-sized households, decorated in one of three lifestyles based on town, country and classical living. Up to seven people, who share similar care needs, interests and backgrounds, live together in each house, supported by a team of staff.
Two of the households are dedicated to the charity’s deaf service, Deafinitely Independent, and are supported by staff trained in British Sign Language.
The village has its own spa, as well an outdoor plaza – accessed by external walkways – featuring a hair salon, cinema, shop, launderette, and gardens with a bike track, outdoor gym equipment and water features.
Inside, each household has been fitted with circadian rhythm lighting which mimics natural light and helps reset the body clock of people living with dementia, which has benefits to wellbeing.
Night-time acoustic monitoring is another feature installed in rooms – it listens out for unusual sounds and sends an alert to a manager monitoring the system, who can make a decision about whether a carer is needed, ending the need for disruptive hourly door knocking throughout the night and leading to a better night’s sleep for residents.
Ed Russell, Chief Executive of WCS Care, said: “We’re delighted that Woodside Care Village has been recognised for its innovative design and construction regionally – and are keeping our fingers crossed ahead of the national finals.
“Design is fundamental to supporting us with our approach to care and we’ve challenged typical thinking about what a care home looks like. It means we’re able to really focus on quality of life, providing plenty of opportunities for people to continue enjoying what they’ve always done.”
Steve Turner, Construction Director at Deeley Construction, said: “The design of the building, combined with the quality of care delivered by WCS Care, ensures that each resident maintains the sense of freedom and independence they’re used to, along with support if and when they need it.
“Features such as the outdoor plaza – where the shop, launderette and hair salon are – would look at home on any high street with shopfronts and signage to give them a real community feel, and the smaller households are more representative to what people are used to.
“It’s fantastic to hear that we have been named as a finalist in the national LABC People & Place Awards for this project, as it is one that we are extremely proud of given the positive impact it is having on people living inside the home and in the wider community, while highlighting the high quality of work that was delivered.”
Representatives of the steering group at the Great Western Park Urban Extension development near Didcot opted to name the new Extra Care Living aspect Poppy Meadows, in recognition of the local medicinal opium field.
The scheme will be delivered by Housing 21, the country’s leading provider of Retirement and Extra Care Living and will include 80 new apartments alongside communal facilities for people over the age of 55.
Debbie Hope, Head of Development at Housing 21, said: “We are delighted that in building a scheme that focuses on what people will need in the future, we have not forgotten the history of the site and that is reflected in the name, Poppy Meadows. We always aspire to ensure our schemes retain strong links to the community and this is a great way to embed the development right from the beginning.
“Poppy Meadows will be a modern Extra Care scheme which will allow over 55s to live independently in their home, with the reassurance that if and when care is needed, there will be an on-site Care Team available 24/7 to offer tailored support. We are looking forward to progressing with the development and welcoming our first residents to their new home from early 2023.”
The development on land at Greenwood Way is expected to be completed in December 2022 and has received funding from the Oxfordshire Housing and Growth Deal. The first residents are expected to move in from January 2023.
The name Poppy Meadows was chosen from a list of suggestions put forward by Housing 21, with representations from the local authorities, Oxfordshire Commissioning Groups and contractors voting for their favourite. In addition, all of the local street names are associated with flowers and trees.
Cllr Judy Roberts, Cabinet Member for Development and Infrastructure at Vale of White Horse District Council, said: “We’re excited to add our support for the new homes as part of the Oxfordshire Housing and Growth Deal. The building of 80 new apartments at Poppy Meadows shows that we’re delivering on our commitment to help provide affordable homes for local people. We look forward to welcoming residents and their pets moving in, and becoming part of the Vale of White Horse and Great Western Park community in early 2023.”
The scheme will be available to people over the age of 55 and of modest means, with 60 apartments available for social rent and a further 20 available for shared ownership. There will also be on-site communal facilities including a café/ bistro, hair salon and communal lounge for use by residents and the local community.
Poppy Meadows has been designed to be centred around an open internal courtyard providing an open green space for residents to enjoy, with three linked blocks arranged around it for the apartments and communal spaces.
The project was secured by Midlands’ developer Deeley Construction via the Homes England DPP3 (Delivery Partner Panel) framework and will be built to BREEAM Very Good standard.
Martin Gallagher, Managing Director at Deeley Construction, said: “We are pleased to be continuing to strengthen our partnership with Housing 21 by working on this development at Didcot and nearing completion of the Willow Gardens development in Chipping Norton.
“Our on-site team has been working with the project team and local community to minimise disruption to the local area, on what is a logistically challenging site. This approach of regular communication and working in partnership has ensured that the build programme remains on track.”
Picture caption (Left to right): Lorraine Jenner, Regional Operations Manager at Housing 21; Graham Hill, Site Manager at Deeley Construction; Morgan Richards, Construction Project Manager at Housing 21; Stephen May from Affordable Housing at Vale of White Horse District Council; Cllr Jenny Hannaby, Cabinet Member for Adult Social Care at Oxfordshire County Council; Martin Gallagher, Managing Director at Deeley Construction; Cllr Judy Roberts, Cabinet member for Development and Infrastructure at Vale of White Horse District Council; Emma Taylor, Housing Manager at Housing 21; Fiona Clarke, Extra Care Manager (South West) at Housing 21; Lisa Ord, Osbornes Quantity Surveyors; Jayne Bolton, from Infrastructure and Development, and Emma East from Communications at Vale of White Horse District Council.
Opening times for the new store will be between 8am – 10pm Monday to Saturday, and 10am – 4pm on Sunday, delivering Lidl’s fresh, quality and great value produce to the local community.
Part of the discounter’s £1.3bn investment in its expansion across Great Britain in 2021 and 2022, the new store retains all of the existing colleagues from the previous Old Walsall Road store as well as creating nine additional roles for the local community.
The new Lidl store has been completed by Midlands-based developer Deeley Construction and delivered to BREEAM Very Good Specification.
The supermarket will feature a 1,410m2 sales area, a solar panelled roof as well as facilities including an instore bakery, customer toilet and improved welfare facilities for employees. Parking for both cars and bicycles will also be available, including two electric vehicle charging points.
Lidl GB’s Regional Head of Property, Iain Ross, said: “We would like to thank all those who have played a part in bringing our new store to Hamstead. It is great for us to be able to deliver an improved shopping experience for residents and we look forward to delivering even more of our high quality and affordable produce to the local area.”
Managing Director of Deeley Construction, Martin Gallagher, added: “This is the latest in a line of developments we have delivered under the Lidl contractor framework and we are pleased to be strengthening our partnership with the major national retailer. Deeley Construction has a proud history of delivering purpose-built projects of this type. There was a clear demand for a larger store in the area. It’s wonderful to see it now open and welcoming customers. It will be of great benefit to the community – especially with the store creating new jobs locally too.”
The Midlands developer, which is headquartered in Coventry, has achieved Carbon Neutral status for its reporting period of May 2020 – April 2021 and has been working in partnership with industry experts Carbon Footprint Ltd to put measures in place to achieve net zero by 2036.
The family-owned construction and development firm is now in the second year of measuring its carbon footprint.
From May 2020 to April 2021, the firm produced 12.1 tonnes of CO2 per £1 million spent and offset the CO2 produced by donating to a wind project in India.
The construction and built environment sector is one of the larger producers of emissions, but Deeley Group will be using targets supported by scientific research to drive down its emissions.
Deeley Group has already introduced sustainable measures at its headquarters as part of its commitment, including the installation of EV charging points, solar panels, rain water harvesting measures and PIR lighting.
As part of Deeley’s roadmap to net zero, created in partnership with Carbon Footprint Limited, it will be implementing a host of measures over the coming years.
This will include introducing electric vehicles across its fleet, installing LED lighting at head office, work to Future Homes standards and providing incentives for staff to use greener transport methods.
The UK Government has launched its Net Zero Carbon Procurement policy recently and this requires firms tendering to government and related bodies to annual measure their carbon footprint and reach net zero carbon by 2050.
Deeley Group is aiming to reach this target 14 years earlier and will publish its progress annually.
Eleanor Deeley, deputy managing director at the Deeley Group, said: “With our targets we will be looking to go above and beyond the latest definition of net zero and will be working in partnership with Carbon Footprint Ltd to reach our objectives.
“While we continue to work toward net zero carbon status, we will continue to offset our carbon to ensure we are having a positive impact as soon as possible on the environment during the process.
“It’s important that businesses, regardless of their size, act now and take vital measures to protect the future of our planet.
“We will be working closely with our clients to ensure that sustainable practice is being followed at all of our developments and contributing to our ultimate target of being net zero carbon by the time the company celebrates its 100th year.
“The target date of 2036 is ambitious but it is a challenge we are ready to meet.”
Dr Wendy Buckley, co-founder of Carbon Footprint Ltd, added: “I’m delighted to see Deeley – as a responsible construction business – taking leading steps to achieve net zero carbon emissions way ahead of the UK’s target date of 2050. An example that I hope many other businesses in this sector will take note of and follow.”
Midlands-based Deeley Construction has been appointed as the principal contractor for the development which will cater for the needs of both students and professionals in Bath.
The site, on Jews Lane, has undergone significant enabling works over recent weeks but now the construction of the new buildings has begun.
It will comprise of two new buildings, one which will house student accommodation and the other offering 5,000 sq ft of flexible open plan employment space.
The student accommodation building will feature 63 flats, including a two-bedroom studio and a dedicated reception area. It will cater for the growing student population in Bath, particularly the significant number of international students attending both universities in the city.
Planning permission was granted for the development in September 2019 and it is set to be completed in Summer 2022.
The open plan employment space will be totally flexible, with the ability to be sub-divided to cater for a number of potential uses.
Ross Chester, Development Manager for Deeley Freed Estates, said: “We are pleased to be able to progress this development after a challenging few months and look forward to delivering the high quality student accommodation and fully flexible workspace.
“The enabling contract has been completed successfully, including working closely with Network Rail to ensure works around their embankment have been delivered safely.
“We are now looking forward to working with Deeley Construction to ensure the development is ready for the student intake in Autumn 2022.”
Martin Gallagher, Managing Director of Deeley Construction, added: “We’re pleased to be working again with our long-standing partners Deeley Freed Developments Ltd on this project and to extend our rich working history with the company.
“This is a mixed development comprising residential and commercial space and we have been involved at an early stage to advise on fulfilling pre-commencement planning conditions.
“As a trusted and respected Midlands developer, we are pleased to be expanding our footprint in Bath and our on-site team will ensure there is as little disruption as possible to the surrounding community for the duration of the project.
“A key objective for the project is to provide new jobs for local people and work experience for students, so are working closely with the local authority and Bath College to deliver these targets.
“It is a challenging site and we have been working closely with the client to reach a position where new-build construction can start on site. It’s fantastic to see work now underway.”
PICTURE CAPTION: Andrew Truswell (Box Twent), Ross Chester (Deeley Freed), Martin Gallagher (Deeley Construction) and Steve Turner (Deeley Construction).