Work starts on The Willows in Asfordby

Construction work has started on a new housing development which will see 55 new homes available to the community in Asfordby in 2022.

‘The Willows’ development, which is three miles from Melton Mowbray, is a partnership between Midlands-based developer Deeley Homes (part of the Deeley Group) and social housing and care organisation emh group.

It is the first time the two organisations have worked together on a development, which will provide a mix of social rented, shared ownership and market sale homes.

The scheme will see more than two thirds of the houses delivered as affordable homes, contributing to targets in the East Midlands, while supporting the demand for homes of this type in Asfordby and surrounding communities.

Deeley Homes partnered with emh group to purchase the site and detailed planning permission was granted for the development in June 2020.

Fifteen of the homes will be sold privately under the Deeley Homes banner, emh group is also developing its first market sale units here as well as shared ownership and rented accommodation to meet demand on the housing register.

The developers have committed to making a range of improvements in the area near the development to make the area safer and enhance infrastructure for the community.

This includes improving highway safety outside the nearby primary school, upgrading local bus stops, providing bus passes and travel packs to new residents and also contributing to libraries and secondary education provision in the area.

Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “This development is crucial in providing vital affordable housing to people in and around Asfordby, and we’re pleased to announce work is now underway on site.

“This is a development that is designed to respond to the requirements of people who live in the area and we are pleased to have partnered with emh group to ensure that this is the case.

“It is the first time we have worked alongside emh group on a project and we hope this will be the start of a fruitful partnership.

“In addition to the affordable homes delivery we will be bringing a collection of new Deeley Homes properties to the market and there is expected to be high-demand for these properties in the region.

“The development is perfectly positioned with excellent school options for residents and good transport links to major nearby towns.

“As part of the scheme we are making a range of local infrastructure improvements too and we believe the development will be of great benefit to the community of Asfordby.”

Chris Jones, Executive Director of Development at emh group, said: “As a strategic partner of Homes England, the government homebuilding agency, we aim to deliver 600 new affordable homes across the East Midlands every year.

“We are delighted that our first project with Deeley Homes, and first market sale homes, has started on site, and through this strong partnership we are contributing to meeting the housing needs and aspirations of people in the Melton Borough Council area with new homes for shared ownership and affordable rent.”