Coventry’s bid to be UK City of Culture is building momentum – with businesses in the region helping to drive home the message.
The Deeley Group – the development, construction and property company based in the city – has been on board with bid from day one by hosting events, signing up as 2021 Club members and encouraging others to do so.
The firm is now taking Coventry’s City of Culture message with it across the streets and sites of the region by showing support on its fleet of vans ahead of the final decision in December.
The logo stickers were provided by Moseley Signs and now adorn six of the company’s vehicles that are working on sites across Coventry, Warwickshire and the wider Midlands area.
Edward Hudson, of the Deeley Group, said: “Ever since Coventry announced it would be bidding to be UK City of Culture in 2021, we have been firmly behind it.
“We can see the huge benefits it would bring to the city – socially, economically and culturally – and we want to play a part in it. As well as joining as 2021 Club members, we’ve looked to raise awareness of the bid with fellow businesses through events and through publicity.
“We have been using Moseley Signs for our van livery for a number of years. The new stickers look great on the vehicles and we are sure they will attract attention on the streets and sites of the region.”
Nicole Malatesta, Fundraising Officer at Coventry City of Culture Trust, said more than 100 companies had backed the bid.
She said: “The support from businesses in Coventry, Warwickshire and the wider region has been incredible.
“The Deeley Group have played a big part in staging events, in encouraging others to come on board – such as Moseley Signs – and in generating interest in our bid to be UK City of Culture.”
Coventry City Council, The University of Warwick, and Coventry University are Principal Partners of the bid and are providing significant support. The Ricoh Arena is Bid Sponsor while Jaguar Land Rover, Adient, Friargate, Coventry Building Society, the Coventry and Warwickshire Chamber of Commerce, Birmingham Airport, PET-Xi, SCC, Pertemps, CEF (City Electrical Factors) and Listers are also Bid Development Sponsors.