Homes

  • Hats off to the fastest men on two wheels

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  • The Deeley legacy continues with major appointment

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  • Home building milestone reached

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Hats off to the fastest men on two wheels

We will be doffing our hats in a colourful show of support when Britain’s premier men’s cycling race passes through a Warwickshire village.

The Deeley Group will pay homage to the world’s top cyclists at the OVO Energy Tour of Britain this year, after issuing hard hats featuring the colour schemes of the four race leaders’ jerseys, ready for when cycling’s elite tackle the final Warwickshire stage sprint at Pillerton Priors.

The OVO Energy Tour of Britain will arrive in Warwickshire for the second year running on Friday, September 13.

The south Warwickshire parish will be the site of the third and final Eisberg Sprint, and is home to one of the Deeley Group’s latest homes developments – The Meadows – which features 10 new countryside houses and bungalows.

The colours of the four race leaders’ jerseys – blue for the Cetaphil Points Jersey, black for the Skoda King of the Mountain Jersey, red for the Eisberg Sprints Jersey, as well as the OVO Energy Green Jersey – will all be displayed on industry-standard hard hats as workers complete the final stages of construction at The Meadows.

Edward Hudson, Business Development Manager at the Deeley Group, said: “With the OVO Energy Tour of Britain set to race past one of our newest developments, we felt this was a fantastic opportunity to show our support to UK cycling.

“We saw first-hand the positive impact that cycling can have on the local community at the Starley Sportive – an event we help organise – earlier this year and we are always looking to get involved in sport, health and wellbeing wherever we can, particularly as we celebrate our status as European City of Sport.

“The Meadows is in a picturesque location around seven miles south east of Stratford upon Avon, featuring ten homes with large gardens within the village setting.

“Our construction team will be able to make use of a prime location when the tour passes through, with an excellent view of the third sprint, and they will no doubt give a great cheer to all the riders.

“And the site will be immaculate for the television cameras as our show home opens the next day!”

The 186.5km route includes Warwick, Kenilworth, the University of Warwick, Meridan, Fillongley, Atherstone, Mancetter, Hartshill, Galley Common, Corley, Bedworth, Bulkington, Brinklow, Long Lawford, Bilton, Dunchurch, Kites Hardwick, Princethorpe, Ashorne, Wellesbourne, Ettington, Edgehill, Warmington, Temple Herdewyke, and three ascents of Burton Dassett on a 12km route.

The peloton will head up towards Meriden via Kenilworth and Berkswell, before travelling across North Warwickshire to Bedworth and Bulkington.

Riders will then head south towards Brinklow and the outskirts of Rugby, and back up to Princethorpe before racing along Fosse Way, down to Wellesbourne, and through Ettington and Edgehill.

Three Eisberg Sprints await competitors during the stage, the first at Berkswell, the second at Brinklow, and the third at Pillerton Priors.

Competitors will then face three Skoda King of the Mountain challenges in a gruelling final stretch including two full loops of Burton Dassett County Park before crossing the tour’s first-ever hill top finish line.

CAPTION: Edward Hudson (on bike) and left to right: Arron Green (Site Operative), Darren Cox (Site Manager), Matt Laight (Carpenter).

The Deeley legacy continues with major appointment

A senior Midlands property figure has taken up a new role – and will ensure a respected name lives on.

Eleanor Deeley, formerly a partner at Cushman & Wakefield who headed the Midlands residential team, has been appointed as the deputy managing director of the Deeley Group, a firm started by her grandfather in 1936.

Eleanor has 20 years’ experience in the property industry, including a nine-year spell at director level at CBRE, and has expertise in housing, mixed-use schemes and land development and investment across a range of property sectors.

Her new role will see her guiding the day-to-day operations of the £50 million turnover firm which includes construction, development and housing, as well as developing a longer-term strategy for the company which is based in Coventry.

She said: “I am really excited at the prospect of joining the Deeley Group as it is a company which has played a massive part in my life.

“I can remember going into the offices as a child, so to be going back there as a director having worked for two decades in the property industry is a great opportunity.

“I have seen the company go from strength to strength from very close at hand over decades, but to now be given the chance to help guide its fortunes is a massive privilege.

“My grandfather might have started the company before World War II, but the ethos of developing sustainably and responsibly while always adhering to the highest professional and ethical standards have remained true through the intervening years.”

The Deeley Group has developed across the UK and internationally under current managing director Peter Deeley, and has been behind some key developments including the 40-year regeneration of Bermuda in Nuneaton, Belgrade Plaza in Coventry and a whole range of housing and industrial developments throughout the region.

Peter Hartill, chairman of the Deeley Group, said: “This is a very exciting appointment for the company. Eleanor is a massively respected figure in the industry, having held very senior positions at leading international companies but working extensively across this region.

“So to attract someone of that experience and calibre who also has an intimate knowledge of the company, its activities as well as everything it stands for in terms of ethos and community, is fantastic for the business.

“She literally grew up in the Deeley Group and that makes her unique.”

Home building milestone reached

A Midlands property company has broken through 500 homes mark over the past four years and is on course to deliver hundreds more properties before the end of the decade.

The Deeley Group, based in Coventry, has delivered 552 units across Warwickshire since it worked with Bromford Housing on a development in Arley, North Warwickshire, in 2014.

Through its offering as both a developer, Deeley Properties, and a main contractor, Deeley Construction, it has worked in partnership with a range of housing groups and associations on projects valued at close to £75million.

The biggest scheme was 179 units for Orbit Homes at Queensway Court in Leamington – part of a major regeneration scheme – and Deeley has worked with the company on three further projects since 2015.

The group has a further 290 units lined-up between now and 2020 including in Southam, Warwick, Leamington and Coventry.

In addition, there are potentially 92 more homes across the region that are currently going through planning, while the company has secured a place on Homes England DPP3 framework and also the WM Housing Framework.

Pat Moroney, director of Deeley Properties, said: “It’s been a very positive few years for the Deeley Group and reflects our ability to deliver new homes schemes in partnership with housing groups and land owners.

“Our work, with those companies, has helped to deliver well over 500 new homes for communities in our area and will be pushing 1,000 should we be successful in achieving planning in some new schemes we have in the pipeline.

“As an SME contractor and developer, we have the agility and integrity to offer our clients an end-to-end and personal service that helps them to deliver high-quality, affordable living homes.

“We can secure the land, work with them on permissions and site preparation and then, through Deeley Construction, actually build the homes too.

“We are looking forward to the future with great confidence as we prepare to deliver even more homes for our region in partnership with our clients.”