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  • Demand high for Moreton Edge homes

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  • BLOG: Increasing our affordable homes market share

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  • The Starley Sportive set to break fundraising record

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  • BLOG: Market trends in affordable homes provision

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  • Deeley provides Social Value for community with support at Willenhall church

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  • Herbert Art Gallery & Museum opens after refurbishment

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  • BLOG: Developing as a site manager with guidance from a mentor

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  • Work starts on Sofology store

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  • Older News 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Demand high for Moreton Edge homes

A development in Moreton-on-Marsh has seen a more than 80 per cent of its plots reserved before any of the homes have even been completed.

Moreton Edge is a development of 16 new homes on the site of the Moreton-in-Marsh hospital and has seen 13 properties reserved off-plan.

The development is being created by Deeley Homes, a division of Midlands-based firm the Deeley Group.

Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a, three-storey, five-bedroom house

The homes are built around a private garden and green space, with the rear of the site overlooking open Cotswold countryside.

All of the properties with more than two bedrooms have been reserved, with the first home set to be completed in autumn this year.

The development benefits from a nearby train line which goes directly from Moreton-in-Marsh to London Paddington in 90 minutes.

Moreton Edge’s early success points to a thriving property market in Cotswold location and workers from the City looking to move out of London to easily commutable areas.

Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We’ve experienced a very encouraging start with this development and being over 80 per cent reserved at this stage demonstrates the strength of the market and the demand for high quality housing.

“This is an ideal location in the heart of one the finest Cotswold towns and we are ensuring these homes fully complement the surroundings.

“Cotswold locations are proving particularly popular with buyers at the moment and Moreton has the advantage of a direct train service to London.

“We have also benefitted from being a rare town centre development, with developments usually coming on the edge of a town and are thrilled that we’ve managed to maintain the ‘feel’ of a traditional Cotswold home.

“Deeley Homes is confident that those who have already reserved will be delighted with the high-quality, stylish new homes that we are creating at Moreton Edge and expect every plot to be reserved off-plan very soon.”

Moreton Edge is being marketed by Oliver Knight New Homes.

Oliver Knight added: “The interest in this development has been overwhelming, not just driven by people relocating to this beautiful Cotswold town but also due to being a small luxury development of just 16 luxury houses just behind the high street and close to the railway station with its direct train to London Paddington.”

For more information on the development and remaining properties visit www.deeley.co.uk/homes/our-developments/moreton-edge/

BLOG: Increasing our affordable homes market share

The Deeley Group is celebrating its 85th anniversary this year. Like most companies with a long history, the nature of what we do and the spheres in which we operate have altered over the years as we have used our areas of expertise to adapt to market conditions.

Any anniversary is a chance to look back and look forward, and we believe we are in for a very exciting future. A significant part of that future will be us increasing the level of affordable housing we both develop and construct for clients.

We believe we are very well placed – for a number of reasons – to increase our market share in what we feel will continue to be a growth market.

We have a long and successful track record in working in partnership with many of the leading affordable homes providers and we have a very strong relationship with them. Homes England has increased its funding and there is greater Government emphasis on delivering housing and ensuring there is sufficient affordable housing.

Therefore, there is a need to deliver more stock and this has meant there is more demand from registered providers and a growth in the rental sector, and we are in a very good position to help deliver against that demand.

It is easy to set ambitions and establish targets, but they have to be deliverable and realistic and we feel we are perfectly placed to grow our affordable homes division.

Firstly, our reputation and relationships in that market are very strong. Our longevity, financial performance and ability to delivery for clients is very well established.

These projects are often long term so is it is vital for providers to be partnered with companies that have a proven track record. The growth in the sector is, inevitably, going to attract people who are, frankly, after a quick buck.

Secondly, providers want to partner with organisations with similar values and outlooks and we are very much a community-focussed company with strong links wherever we operate.

Thirdly, because we have such a strong construction arm it allows us to engineer developments from the outset, meaning there is more value to be gained by working with partners on sites that do not have an existing consent.

Everything starts with land. Everyone talks about construction, modular or traditional building, labour supply – but actually the key ingredient is land. As Mark Twain said “buy land, they’re not making it anymore”.

To that end, we have recruited David Currie, a highly experienced and respected operator in the sector, as a director of the Deeley Group.

David has an excellent track record and he actually used to be my client when I was at CBRE, so we go back a decade, and have a very similar approach.

We do have land but often it has been connected with other developments and will allow for up to around 20 homes on each site, and we need to be working on sites which can take between 30 and 60 homes to help partners make a real impact against their targets.

We are confident that our business plan will see us moving to a stage where affordable homes will account for around 30 per cent of Deeley Group business, while we continue to grow the other areas of the company.

That is clearly a significant growth and, while we will be spelling out our full plans next month, we are investing in the sector and in the people to deliver against this ambition, and that will see us growing staff numbers by between 10 and 15 per cent.

As I said, the anniversary is a celebration of the history and growth of the Deeley Group, but our focus is very much on the future – and it is a very exciting future.

Eleanor Deeley, Deputy Managing Director

The Starley Sportive set to break fundraising record

A major Coventry and Warwickshire cycling event is on track to break its fundraising record as last year’s main charity reveals the incredible impact the event has had.

The Starley Sportive raised more than £10,000 last year, despite the event taking place virtually due to COVID-19 restrictions. Organisers are hoping for a huge turnout this year and are expecting to raise even more money with more than 300 participants already signed up.

The Myton Hospices will be one of three main beneficiaries for this year’s event, which takes place on Sunday, September 19, alongside Zoë’s Place Baby Hospice and University Hospitals Coventry & Warwickshire Charity. Participants are also encouraged to raise funds for important personal causes.

Ruth Tandy, Challenge and Events Fundraising Coordinator for The Myton Hospices, said: “We are delighted to be part of the Starley Sportive. It is a family-friendly local event which brings together cyclists, local artists and charities all in aid of good causes in the community.

“Our community is at the heart of everything that we do and we want to reach out to as many people as possible to let them know about our services, should they need them now or in the future.

“We have a team of 21 riders taking part and we are hoping to raise in excess of £2000. This could fund a patient specific recliner chair to enable patients to spend time out of bed with their loved ones.

“We will be there on the day to cheer our riders on and will have a stand where people can find out more about our vital work. We are really looking forward to it!”

Bethany Richardson, Community and Events Fundraiser for Zoë’s Place Baby Hospice, added: “Last year Zoë’s Place Baby Hospice were incredibly grateful to receive over £5,800 from the Starley Sportive.

“The fantastic amount raised last year and in previous years has allowed us to continue to stay open during our most testing 12 months yet, providing care and support to babies and infants with life threatening and life limiting illnesses and their families.

“The Starley Sportive is a brilliant event and we are extremely thankful for their ongoing support. Year after year they have gone above and beyond and it is so very much appreciated.

“If you would like to take part for Zoë’s Place Baby Hospice this year, please do contact us via challenge@zoes-place.org.uk – we would be delighted to hear from you!”

Riders will set off from the Deeley Group head office on Herald Avenue, Coventry, and have the choice of challenging three distances – a 28.6 mile route, a 63.2 mile long-distance ride, or the mammoth 86.5 mile challenge.

Ian Court, Racing Secretary at Coventry Road Club, said: “The Starley Sportive has proved over the last few years that there is plenty of excitement around cycling in Coventry and Warwickshire, and a massive part of that is the incredible fundraising that we have been able to achieve.

“There are three routes once again this year to suit a range of abilities, and we would love to see as many riders as possible saddling up for one of our fantastic main charities or for a cause close to their heart.

“The virtual ride that we hosted last year was a huge success, and we are grateful to all who participated, but there is nothing like being out on the road with likeminded people. I’m sure it will be a memorable day, and would be even better if we can break our fundraising record.”

Edward Hudson, Business Development Manager at the Deeley Group, said: “With last year’s event being cancelled, it would be great to see people making the most this opportunity to do some real good for the amazing charities in our local area.

“More than an act of kindness, we expect the day to be enjoyable for all. After a difficult 12 months it’s a great opportunity to socialise and get active and we’re hoping for another huge turnout.”

PICTURE CAPTION:  From left to right – Natalie Humphrey (The Myton Hospices), Ian Court (Starley Sportive), Jo O’Sullivan (Charity director, University Hospitals Coventry & Warwickshire Charity), Edward Hudson (Deeley Group) and Bethany Richardson (Zoë’s Place Baby Hospice).

Deeley provides Social Value for community with support at Willenhall church

Deeley Construction is providing funds to support a half-term project at a neighbourhood church where children and families will be able to get bird feeders and seeds for growing sunflowers, runner beans and cress.

The firm was keen to offer some support to the local community to help fund an ‘eco’ feature at St John the Divine Church in Willenhall.

Coventry City Council put Deeley – which is celebrating its 85th anniversary, in touch with St John the Divine Church in Willenhall.

The firm donated £250 towards St John’s half-term school holiday’s ‘messy church’ project, taking place this week.

The ‘messy church’ includes eco-biodiversity-based crafts for families to take part in, such as creating bird feeders, growing sunflowers, runner beans and cress.

Each school holiday, the Church has been running events, with an average of 450-500 meals being provided per session – particularly during the pandemic.

The church partners with other local organisations including the Family Hub, Hagard Centre, Library and Betty Ennis Foundation to provide support to the Willenhall community.

Vicar, Rev Pam Howell, and Curate, Rev Charlotte Jackson both of St John the Divine, were delighted at the offer of support, and said: “These events are only possible through the support of grant funding and donations for which the church and community are very grateful. There is always a very positive response from the families to what is on offer.”

Edward Hudson, Deeley Construction’s Business Development Manager, said: “St John the Divine and the City Council are clearly doing a great job not only supporting the community by providing some great half term entertainment, but also creating interest in the environment and the food chain so we were only too happy to help.

“Our work with St John the Divine is just one element of the community engagement we have undertaken during the construction at a local project.

“Using a local contractor greatly benefits local communities – on the local project 21 per cent of the budget has been committed to social value in the local community.”

Cllr John Mutton, Councillor for Binley and Willenhall, said: “It’s fantastic to see the backing from Deeley.  The church plays an important role in supporting people here in our local community, and it has been throughout the pandemic, and this has been greatly appreciated by the community.”

Cllr David Welsh, Cabinet Member for Housing and Communities, added: “I’ve visited various community venues across the city during the pandemic where venues like St John the Divine Church have been playing a crucial part in providing food and other support to those people who need it most.

“The gesture from Deeley is helping people when it matters most and is an example of how business can play an active and positive role in communities. I encourage other businesses to get involved by contacting the Council to see how they could support the good work going on in Coventry. A big thank you to everyone involved.” 

PICTURE CAPTION: Sowmya Bharathiraja and Hashini Bharathiraya are pictured with (left to right) Pam Howell (Vicar), Councillor Ram Lakha, Councillor John Mutton, Charlotte Jackson (Curate), Councillor David Welsh, Sarah Gristwood (Coventry City Council), Edward Hudson (Deeley).

BLOG: Developing as a site manager with guidance from a mentor

Jake Bishop, 26, joined Deeley Construction as a trainee site manager in 2019 and is the latest in a long line of trainees making their mark at the firm.

In our latest blog he discusses his development as a site manager and how he has benefitted from the guidance of a strong mentor.

It’s been a whirlwind since joining Deeley Construction under two years ago and it’s safe to say I have learnt a lot in a short space of time.

Prior to setting out on a career in construction I worked in video production, but moving industries is one of the best decisions I have made – and there are two people I can thank for that decision, my sister and Chris Newman, a contracts manager here at the firm.

It was my sister who first encouraged me to look at construction and then Chris who pushed for me to join up with Deeley Construction and undertake further training and qualifications.

After a month working as an assistant on a housing development, I moved onto managing a refurbishment project at University of Warwick. I was the only site manager on that project and again I can thank Chris for speaking to the directors and stating that he thought I already had the ability to manage the job.

Since then, I have worked on multiple other projects, most notably the Aviator House mixed-use development at Haddenham and now, alongside the same team, we are starting work on an Extra Care development at Didcot.

At Didcot I have more formal responsibilities again and it will be another important step in my development.

When I was at school, and I think to some extent this is still true today, there wasn’t much information shared about construction and the vast range of opportunities available within the industry.

There are so many branches on the construction tree, that simply aren’t known to young people.

I’ve had the experience of working in another industry and it feels a lot more secure and stable with construction. Over the last 12 months the industry has continued to work through the pandemic and has proved crucial to the economy.

I like the comradery of working in the industry – you’re regularly working with people from different walks of life and it has great social benefits.

There is a great sense of pride when you see a project come through after a long build process.

My digital background and keen attention to detail have been valuable transferrable skills from my previous career. It’s important to me that a job is completed to the highest possible standard, whilst understanding the benefit of implementing technology into my day-to-day role to increase efficiency.

Deeley Construction has been a great support and invested a lot of time and resource into my development. They know better than most the benefits of investing in trainees, with managing director Martin Gallagher and construction director Steve Turner both coming through the trainee pathway.

I’m on the verge of completing my two-year HSC qualification and then from October will be studying BSc Construction Management at Birmingham City University – all of this has been funded by the company.

My focus is the continued development of my skills and knowledge, whilst taking on new challenges and guidance from people like Chris Newman to become a well-rounded and experienced site manager for the firm.

 

 

Work starts on Sofology store

A new Sofology store is set to open its doors later this year in Birmingham and work has now started on site.

Midlands-based Deeley Construction has been appointed by LondonMetric Property to build the new 10,000 sq ft store just south of the city centre.

The retail unit will be built on the land adjacent to the existing DFS store on John Kempe Way and work is also being completed to renovate the front of the existing DFS store by Deeley Construction.

Work is expected to be completed by September 2021, with the store expected to open to customers by the end of the year

The £1.8 million development will be sustainably built and is expected to achieve BREEAM Excellent status, the world’s leading sustainability accreditation.

Deeley Construction will be using responsibly sourced sustainable materials during the build, and will also be installing photovoltaic panels on the roof to generate energy, with electric vehicle charging points in the car park too.

The store has been designed by architects R G Partnership, and the development will be project managed by Sharman Projects.

Steve Turner, construction director at Deeley Construction, said: “As partners with LondonMetric Property on this development we have been involved from the early stages of the scheme and it is great to see work starting up on site.

“Deeley Construction has supported with value engineering and assisted with closing pre-commencement planning conditions, demonstrating our ability to provide end-to-end support for clients.

“From our early discussions with LondonMetric we concluded that this would be a sustainable build and we have been taking steps to improve the sustainability factor of the build.

“The work is being completed in a live retail environment and our team have ensured there will be minimal disruption for customers visiting the adjacent DFS store.

“The new store will generate employment for people living in the area and be a strong addition to the retail offering in south Birmingham.”

Tom Pinder, Development Manager of LondonMetric Property, said:  “We are excited to be working with Deeley Construction on this development.

“Having worked together on a number of projects previously, we have developed a strong partnership, which ultimately helps us harness our combined strengths to deliver excellent quality real estate for our occupiers.”

PICTURE CAPTION: From left to right – Steve Turner (Deeley Construction), David Matthews (R G Partnership), Tom Pinder (LondonMetric) and Paul Sharman (Sharman Projects).