Deeley Group and Warwickshire Property Development (WPD) are pleased to present emerging proposals for the redevelopment of Mabel’s Farm.
The proposals would deliver 34 high-quality, sustainable new homes, including a mix of two, three, four and five-bedroom properties designed to meet a range of local housing needs. The scheme includes 35% affordable housing, two bungalows, extensive landscaping and open space, and electric vehicle charging provision for every home.
As part of the design process, we are seeking feedback from local residents and stakeholders. We are particularly interested in your views on the proposed layout, design approach and the measures being taken to ensure the development integrates positively with the character of the village.
Who are we:
Deeley: Design & Build Contractor
Deeley Group is a family-owned construction and development business based in the Midlands. For more than 90 years, we have been creating high quality homes and delivering developments that provide lasting social, economic and environmental benefits for local communities.
WPD: Developer
Warwickshire Property Development Limited delivers regeneration and development projects across the county, creating new homes and employment opportunities while generating financial returns that can be reinvested by Warwickshire County Council to support local services and priorities.
Background to the proposals
Mabel’s Farm has been identified as a suitable location for new homes through the Ilmington Neighbourhood Plan.
Our proposals build on several years of engagement with local stakeholders and have been shaped by ongoing discussions with the Parish Council, local advisory groups and technical consultees.
How We Got Here
Site Allocation
The land is allocated for residential development within the Ilmington Neighbourhood Plan as Allocated Site 1 and Strategic Reserve Site 1A.
Community Engagement
Warwickshire Property Development has been engaging with Ilmington Parish Council and local stakeholders for over three years.
Existing Planning Permission
Planning permission has already been granted for a replacement farmstead and new access from Mickleton Road.
Evolving the Design
Feedback from the Mabel’s Farm Advisory Group and other stakeholders has helped shape the emerging proposals presented today.
Technical Assessment
Early discussions have taken place with Stratford-on-Avon District Council and Warwickshire County Council Highways to help inform the proposals.
Next Step
Following this consultation, feedback will be reviewed before a planning application is submitted.
The proposal
The proposals for Mabel’s Farm seek to deliver a thoughtfully designed extension to Ilmington that responds to local housing needs whilst respecting the village’s character, landscape and strong sense of community.
Located on land allocated for housing within the Ilmington Neighbourhood Plan, the development would provide 34 new homes, carefully arranged around a network of streets, green spaces and pedestrian connections.
The proposals have been shaped by extensive work with local stakeholders and have evolved through engagement with the Parish Council, the Mabel’s Farm Advisory Group and technical consultees.
The proposed homes would provide a range of accommodation to meet the needs of different households, including first-time buyers, growing families and those looking to downsize within the village. The development would include two bungalows and a strong emphasis on smaller family homes, with around 80% of properties offering two or three bedrooms. In addition, 35% of the homes would be delivered as affordable housing.
Alongside new homes, the proposals would deliver new landscaping, biodiversity enhancements, sustainable drainage features and improved pedestrian links to the village, playing fields and surrounding countryside. Together, these elements will help create a well-connected and sustainable new neighbourhood that integrates successfully with its surroundings.
35% affordable housing
Two dedicated parking spaces per home
EV charging points
Strong pedestrian connections
Landscape-led design
Biodiversity enhancements
Our Vision
To create a high-quality, sustainable and landscape-led development that complements Ilmington’s character, strengthens local connections and delivers homes for a range of residents.
Design Principles
Respecting Village Character
Drawing inspiration from Ilmington’s traditional building forms, materials and street patterns.
Landscape-Led Design
Retaining and enhancing existing hedgerows and trees wherever possible.
Creating Distinct Character Areas
Developing a variety of spaces and building forms that reflect the organic nature of village growth.
Safe and Attractive Streets
Designing streets that prioritise residents, encourage walking and create a strong sense of place.
Supporting Sustainable Living
Providing EV charging, pedestrian connections and opportunities for biodiversity enhancement.
Integrating with the Existing Community
Ensuring the development feels connected to the village and surrounding countryside.
Exploring options
Through engagement with stakeholders and the community, two potential development approaches have been considered.
Option A
Key features include:
- Main access from the existing site entrance
- Strong village-style spine road, with all properties accessed from a single street
- Distinct courtyard character area
- Retention of existing trees and hedgerows
- New pedestrian links to playing fields and footpaths
- Landscape-led drainage pond, creating an attractive entrance feature
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Option B
Key features include:
- Retains the existing site access, and creates an additional access to the reserve site from Back Street- effectively creating two distinct streets
- Additional visitor parking provision
- Improved parking arrangements across the site
- Creation of two distinct but complementary character areas
- Enhanced frontage and gateway features
- Reduced reliance on a single access point
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Building Great Homes and Places
Deeley Group has over 90 years of experience creating high-quality homes and neighbourhoods throughout the Midlands.
Our approach focuses on:
Design quality
Homes that respond positively to their surroundings and local character.
Sustainability
Future-proofed homes designed to support low-carbon living.
Community integration
Developments that connect successfully with existing communities.
Long-term stewardship
Creating places that remain attractive and successful for generations.
Over the last decade, Deeley has delivered more than 800 homes, including developments in rural and village locations where design quality and sensitivity to local character are particularly important.
A Landscape-Led Approach
The landscape surrounding Ilmington is one of the village’s defining characteristics. Protecting and enhancing this setting has been a key consideration throughout the design process.
The proposals have been developed around the site’s existing natural features, with mature trees, established hedgerows and green boundaries retained wherever possible. These features help define the edges of the development, maintain connections with the wider countryside and provide an attractive setting for both existing and future residents.
New planting and landscaping will be introduced throughout the site to strengthen its green character and create a network of connected habitats. This will include native trees, hedgerows and areas of species-rich planting designed to support local wildlife while enhancing the appearance of the development throughout the seasons.
Alongside these ecological improvements, the proposals incorporate sustainable drainage features that will help manage surface water in a natural and effective way. These features have been carefully integrated into the landscape design to provide both environmental and visual benefits, contributing to an attractive and resilient place to live.
Enhancing Biodiversity within Ilmington
The development presents an opportunity not only to retain existing habitats but to improve them within the local area. Through habitat creation, new planting and ecological enhancements, the proposals will deliver a minimum 10% Biodiversity Net Gain within Ilmington.
By placing landscape and biodiversity at the heart of the design, the proposals aim to create a greener, more sustainable neighbourhood that complements Ilmington’s rural character and provides lasting benefits for both people and nature.
Access and Connectivity
Connecting People and Places
Creating strong connections with the existing village has been a key priority in shaping the proposals.
The development builds on the site’s established network of public footpaths, making it easy for residents to walk to local facilities, open spaces and the surrounding countryside.
Enhanced Footpath Network
- Existing public footpaths crossing the site will be retained and enhanced.
- New pedestrian routes will improve connections throughout the development.
- Direct links will connect the village playground, playing fields and wider public rights of way network.
- Supports the objectives of the Neighbourhood Plan by strengthening local walking connections.
Encouraging Active Travel
The proposals prioritise walking and everyday accessibility, helping residents reach community facilities, green spaces and the village centre without relying on the car.
Safe and Efficient Access
A carefully designed vehicle access, developed in consultation with Warwickshire Highways, will provide safe and convenient access for residents, with parking integrated sensitively into the layout.
By enhancing existing routes and creating new connections, the development will become a natural extension of the village, promoting healthier lifestyles, sustainable travel and stronger links to the local community.
Community Benefits
The proposals offer a range of benefits for both existing and future residents.
New Homes
- 34 high-quality new homes
- 35% affordable housing
- Homes for a variety of household types
Investment in Local Services
Developer contributions will help support local facilities and services, including community infrastructure.
Supporting Sustainable Travel
- Enhanced footpath connections will encourage walking and cycling
- Supporting the Local Economy
- Construction employment opportunities
- Increased spending in local businesses
- Use of locally sourced materials where possible
Environmental Benefits
- Biodiversity Net Gain
- Sustainable drainage
- Electric vehicle charging
High-quality landscaping
Together, these benefits will help create a well-connected, sustainable and attractive extension to the village.
