Deeley Homes are pleased to present our proposals for up to 20 high-quality sustainable new homes.
The scheme includes 40% affordable housing, extensive landscaping and open space and electric vehicle charging provision for every home.
As part of the outline planning application process, we are seeking feedback from local residents and stakeholders. We are particularly interested in hearing your views on the proposed development parcels and the key principles that will guide the future development of the site.
The proposed site, highlighted in the image above
Who are we:
Deeley Homes
Deeley Homes – a central part of the Deeley Group- has built a reputation for select bespoke developments that offer homeowners great locations, spacious accommodation, high-quality fixtures and fitting, and stylish design. For 90 years, we have been creating high-quality homes and delivering developments that provide lasting social, economic and environmental benefits for local communities.
The Site
The proposed site is located on the northern edge of Bretforton, Worcestershire. The site compromises grassland bordered by established hedgerows and benefits from good connections to nearby services and facilities. Bus stops on School Lane and Coldicotts Lane provide regular links to Evesham, Honeybourne, and surrounding communities. The site sits alongside existing homes, open countryside, and local equestrian uses, creating an opportunity for a well-integrated and sustainable extension to the village.
The Proposal
The proposals for Clayfield Road seek to deliver a thoughtfully designed extension to Clayfield Road that responds to local housing needs whilst respecting the villages character, landscape and strong sense of community.
The proposed development has been shaped by a detailed assessment of the site opportunities and constraints including flood risk, existing landscape features, ecology and environmental considerations.
Working closely with the consulting arboriculturist and ecologist the proposals have been designed to retain and enhance existing trees, habitats and landscape features, ensuring the development integrates sensitively with its surroundings.
Strategic tree planting and soft landscaping throughout the development will help reinforce the rural character of the area, provide shade and privacy and support local wildlife.
Areas of public open space have been positioned so that they will be easily accessible to all residents. Integrated with sustainable drainage features and landscape enhancements, these spaces will create attractive green areas that contribute positively to the development and wider village environment.
A sustainable drainage system is proposed within the south eastern part of the site, incorporating an attenuation basin to temporarily store rainfall during periods of heavy rain. The system has been designed to manage surface water safely, accommodate extreme weather events and future climate change and ensure that water is released at controlled rates no greater than existing levels.
As this is an outline planning application, approval is sought only for the principle of development and key parameters. Detailed matters including house designs, layout and scale will be considered through future planning applications and public consultations. This indicative masterplan identifies future development parcels with future proposals designed to reflect the traditional and local vernacular of Bretforton.
40% affordable housing
Net zero carbon ready
EV charging points to all homes
Sustainable drainage & water management
Landscape-led design
Biodiversity enhancements
Our Vision
To create a high-quality, sustainable and landscape-led development that complements Bretforton’s character, strengthens local connections and delivers homes for a range of residents.
Building Great Homes and Places
Deeley Group has over 90 years of experience creating high-quality homes and neighbourhoods throughout the Midlands.
Our approach focuses on:
Design quality
Homes that respond positively to their surroundings and local character.
Sustainability
Future-proofed homes designed to support low-carbon living.
Community integration
Developments that connect successfully with existing communities.
Long-term stewardship
Creating places that remain attractive and successful for generations.
Over the last decade, Deeley has delivered more than 800 homes, including developments in rural and village locations where design quality and sensitivity to local character are particularly important.
A Landscape-Led Approach
The proposals have been developed around the site’s existing natural features, with mature trees, established hedgerows and green boundaries retained wherever possible. These features help define the edges of the development, maintain connections with the wider countryside and provide an attractive setting for both existing and future residents.
New planting and landscaping will be introduced throughout the site to strengthen its green character and create a network of connected habitats. This will include native trees, hedgerows and areas of species-rich planting designed to support local wildlife while enhancing the appearance of the development throughout the seasons.
Alongside these ecological improvements, the proposals incorporate sustainable drainage features that will help manage surface water in a natural and effective way. These features have been carefully integrated into the landscape design to provide both environmental and visual benefits, contributing to an attractive and resilient place to live.
Enhancing Biodiversity within Bretforton
The development offers an opportunity to protect and strengthen local biodiversity. The scheme will deliver a minimum 10% Biodiversity Net Gain, helping to support wildlife and the natural environment in and around Bretforton.
By placing landscape and biodiversity at the heart of the design, the proposals aim to create a greener, more sustainable neighbourhood that complements Bretforton’s rural character and provides lasting benefits for both people and nature.
Community Benefits
The proposals offer a range of benefits for both existing and future residents.
New Homes
- Up to 20 new homes
- 40% affordable housing
Investment in Local Services
- Supporting the Local Economy
- Construction employment opportunities
- Increased spending in local businesses
- Use of locally sourced materials and contractors where possible
Environmental Benefits
- Biodiversity Net Gain
- Sustainable drainage
- Electric vehicle charging to all homes
- Solar panels
- Net zero carbon ready
- Air Source Heat Pumps
- Enhanced footpath connections will encourage walking and cycling
Have your say
Your feedback is important and will help inform the ongoing consideration of the proposals as the planning application progresses through the planning process.
Please complete and submit the feedback form below before the 28th of August 2026.
Contact Us
Email: consultation@deeley.co.uk
Phone: 02476 718 718
Thank you very much for taking the time to share your views with us.