In our latest blog he discusses how the tendering/bidding process has changed over the years and how driving PR and marketing supports the businesses’ wider strategy.
We are a family business at the Deeley Group, with a good ethos and a fantastic profile as a regional developer in the Midlands. The business ticks all the boxes for me and it’s a place I have loved working since 2013.
My role as a business development manager is one with many hats and that makes it all the more exciting. It’s a varied role that puts me in touch with a lot of great people, both inside and outside the business.
It’s vital in this role that you have a full understanding of all aspects of the company and that you become somewhat of a thread through the business. That supports me to deliver on the wider business strategy and ensure the right people are put in touch with the right parts of the Group.
While the day job is all about working closely with our estimators, planner and design & build team, working with the site teams and covering PR/marketing is equally important.
I enjoy searching for that next business opportunity and in tough economic times we don’t just chase any work – we target the work that is right for Deeley Construction.
That includes resource management and making sure we are in a position to deliver a piece of work to the standard that is expected of the Deeley name. It’s a constant balance, particularly in times like these.
The role I hold in the tendering process includes reviewing clients’ early budgets pre-tender. Clients and their quantity surveyors are in a difficult position, because prices given six months ago are increasingly difficult to keep to.
Bid writing and the tendering process has changed significantly in the last decade. When I first joined the firm, I would say that eight out of 10 tenders were focussed 100 per cent around price, but as we have started to do more public funded projects, we are looking at a split closer to 60 per cent price and 40 per cent quality.
Quality is subjective of course, but the price isn’t always king for the client now and social value also comes into the equation.
Engaging local schools and colleges is key to bidding too and in some public sector jobs up to 20 per cent of a tender score can go towards social value.
When working on a tender now, for healthcare in particular, we write an employment and skills plan – and that is becoming all the more common.
But we are able to continue to deliver social value and that’s something I’m proud of. For example, as a regional contractor, 80 per cent of the supply chain is within 30 miles of sites we work – and that figure is even higher in Coventry and Warwickshire.
Deeley Group has always had a good standing when it comes to social value and it is something that continues to grow. We have a commitment to trainees with 12% of our workforce are trainees or in further education, a community spend of £192,000 since 2016 and have put more than 900 hours into local community causes.
As a business we have always been very community driven and in terms of PR our main goal is to keep local communities informed of our work. We have garnered a strategic approach to PR and it works hand-in-hand with our business strategy – linking perfectly into my day-to-day business development role.
We do a lot of business-to-business marketing and PR alongside the community promotion. I remember before joining Deeley I noticed in the media the amazing stuff the firm had been doing, and that reputation is something we are always looking to uphold.
I’m lucky to be with a company that has built an incredible positive reputation based on a track record of over 85 years.
As inflation continues to bite, organisers of the Starley Sportive want people living or working in the city and its surrounding areas to start saving commuting and travel costs by cycling in preparation to taking part in this year’s event and familiarising themselves with the Starley Network, a newly created 500-mile regional cycling network.
The Starley Sportive, established by Coventry Road Club, Deeley Group and Coventry City Council, will take place on Sunday, September 4 with participants setting off from Deeley Group’s head office on Herald Avenue at 8:30am.
Riders will cycle through locations across Coventry and Warwickshire, with parts of the Cotswolds also featuring in the route.
All money raised will be donated to The Myton Hospices, Zoë’s Place Baby Hospice and University Hospitals Coventry & Warwickshire Charity.
Ahead of the event itself, organisers will be undertaking a foodbank drive where all scheduled riders will be given the option to donate food to a local foodbank – with the aim of supporting those in need within our community during this ongoing period of economic uncertainty.
Eleanor Deeley, joint managing director of the Deeley Group, said: “As a community-focused business, we’re well aware of the challenges that everyone in the region is facing with the riding cost of living.
“Cycling to and from work is a great way to get regular exercise and is known to contribute to improved mental wellbeing, so we’d like to encourage people across Coventry and Warwickshire to don their helmets and start and end their working day in a positive, healthy manner.”
“The Starley Sportive offers a great way to initially explore the wonderful network of cycle paths and cyclist-friendly roads that were set up by Mayor of the West Midlands Andy Street and Coventry City Council back in 2020.”
Ian Court, general secretary of Coventry Road Club, added: “Coventrians are fortunate to now have a designated cycle network available to them to explore, navigate and conquer, and preparing for the Starley Sportive is a great way to get into the swing of things.
“A new motor-free cycleway in Coundon is nearing completion, with Binley also set for a new cycling zone. Whether it’s work or leisure, rain or shine, it’s a really great time to be out on your bike in the city – all while saving money and doing your bit for the environment!”
The sportive and the cycling network are named in honour of James Starley, known as the father of the bicycle industry and John Kemp Starley, widely considered the inventor of the modern bicycle. Both worked and lived in Coventry.
To book a spot and find out more about the 2022 Starley Sportive, visit www.starleysportive.co.uk/.
This will be the final phase of the regeneration of the old Sydenham Industrial Estate, following Deeley Homes’ £29 million conversion of the former Soans’ motor dealership site into an initial 147 homes in 2018.
The 11,901 sq ft development, which will be accessed by Ramsey Road, will be a mix of one bedroom and two-bedroom for social rent and shared ownership with two- and three-bedroom market sale homes.
40% of the properties at the site will be affordable homes, with work set to begin in late summer and completion expected to be in early 2023.
The developers will be making contributions to improve sustainable travel measures, local green spaces and sports centre improvements in the local area.
Eleanor Deeley, Joint Managing Director of Deeley Group, said: “With the lack of supply a real concern for prospective homeowners across the country, we’re delighted to bring another round of homes to the market, including six affordable properties.”
“With people’s finances stretched to the limit due to a combination of factors, affordable housing is incredibly important – for first-time buyers, small families and those looking to downsize alike. As such, we’re pleased to once again be bringing new homes to Leamington.”
“It was important to us to reaffirm the commitment we first made to the local area in 2018 as part of our regeneration of the old Sydenham Industrial Estate, and we will be making improvements to key local infrastructure once again, as the fifteen new homes are brought to fruition.
“This sought-after location has excellent travel links to nearby towns and cities, as well as a range of desirable amenities and schooling options. We’re really looking forward to getting the build started and then showcasing the homes to interested parties upon completion.”
Midlands-based developer the Deeley Group has put forward the application to Aylesbury Vale District Council to build the new 40,000 sq ft unit at Buckingham Industrial Estate, which is forecasted to create 50 new jobs.
If the application is successful, the developer is expecting to be on-site by winter 2022, with completion of the new industrial unit targeted for autumn 2023.
The land will be acquired, subject to successfully gaining planning consent, from the Human Capability Foundation – a grant-making foundation based in Buckingham which is supported by Natco Foods Ltd.
The site has an historic planning consent for use as a cash and carry linked to the adjacent factory.
Deeley Group is currently seeking a tenant or occupier for the manufacturing and distribution facility.
The business, which is headquartered in Coventry, has experience of providing manufacturing facilities in Buckinghamshire having developed Buckingham’s first purpose built freehold business centre, and constructed 70,000 sq ft of industrial units at Kites Park in Princes Risborough.
Andrew Brazier, development consultant at the Deeley Group, said: “This scheme will create a vital new employment opportunity for the manufacturing and logistics industry in Buckinghamshire.
“There is a growing need in the region for industrial units of this type. The development is perfectly positioned on an established, thriving industrial park which benefits from excellent transport links to the A421 and nearby motorways.
“This will be the third time that we have worked in Buckingham, following the hugely successful bespoke development of industrial units at Swan Business Centre and Anglevale.
“We hope, depending on planning consent, to have the unit completed by autumn 2023 and will be seeking a tenant or occupier for the facility in the coming months.”
Ziran Land is a joint venture partner on the development with the Deeley Group.
Chris White, chartered surveyor and managing director of White Commercial, introduced the opportunity to Ziran Land and Deeley Group and is the developer’s retained agent on the scheme.
Chris said: “This scheme – Signet 40, provides a quality building in its own self-contained site – to be developed by Deeley Properties between the M1 and M40 – in an area with significant shortages of quality Industrial and Warehousing accommodation.
“We are already receiving a good level of interest for the building. The availability of the unit ‘for sale’ is also attracting many companies unable to locate buildings they can own and occupy.”
Follett & Co is acting on behalf of land owner, the Human Capability Foundation, in the deal and is joint agent for the scheme.
Deeley Construction has begun work to build the new Burton Green Village Hall, to provide a modern and energy efficient facility.
The new village hall is a five-minute walk from the previous site and will be a modern equivalent to the former building, with a high-quality commercial kitchen, abundance of natural light and office facilities among the improvements.
Burton Green Village Hall is a charity and run by volunteers, including 12 trustees who oversee its management, and welcomes hundreds of users every week.
The existing hall will remain open until the new facility has been completed and will continue to deliver its valued programme of community activities.
The project is funded by HS2 Ltd and work is expected to be completed in November 2022.
Burton Green Village Hall has been designed by David Benn from VB Architects and the trustees have been supported by David Dumbleton MBE, Senior Partner at Rotherham & Co Solicitors.
Cheryl Wall, chair of trustees for Burton Green Village Hall, said: “It’s exciting to finally see work start on our new village hall. We have worked extensively with our partners over the past decade to get to this stage.
“After a lengthy process, we selected the site for the replacement village hall and the associated outdoor space will help us to expand our services, particularly with hosting events such as village fetes.
“We will have expanded parking facilities, including electrical charging points, and the area around the hall will be landscaped.
“Burton Green Village Hall is at the heart of our community. It’s used by the parish council, residents’ association, Women’s Institute and a wide range of other groups, including our wine club, stitch group, toddler group, dance academy and many more.
“It’s a really important place for our village. We hope the new hall will attract residents from all over the village, we have worked hard to make it accessible and attractive to our newer residents too.”
Martin Gallagher, managing director of Deeley Construction, added: “We have a proud history of working on developments which are central to local communities.
“Burton Green is a growing community and this new village hall will be central to community life in the village for many years to come.
“It will be built to be a low-carbon emitting facility which will provide additional biodiversity to the area. As a developer, we are committed to reaching net-zero by 2036 and sustainability is at the heart of all of our developments.”
Richard Hardy, founding partner of Coventry-based commercial property specialist Bromwich Hardy, said he was delighted that work was now under way on site.
“We worked with the village hall committee over a period of ten years to identify this new site, negotiate with HS2 as to the exact specification for the new hall and are pleased to see that progress is now being made to develop what will be an essential part of village life.
“A huge amount of work has gone into getting to this point and we look forward to the village enjoying this new facility for many years to come.”
What attracted you to the home and Moreton Edge initially?
We found this development online and we were looking for the Moreton-in-Marsh area generally. At the time, all of the properties had been reserved, so we put our names down on the waiting list.
We didn’t expect we would get the offer of a plot, but Oliver Knight said it would be still worth us registering our interest.
It was June when Oliver contacted us and told us that one had become available.
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We jumped at the chance. To end up being the first people in was a real surprise.
We came from Beverley in Yorkshire, which is lovely but we, wanted a complete change. Mike had just retired, neither of us driving at the moment, so we wanted to come to a place where we had easy access to services.
Moreton-in-Marsh runs a bus service to surrounding villages. We are also close to Oxford and also 90 minutes from London Paddington on the train and there is a lovely high street full of all the shops you need. It’s also an area of outstanding natural beauty, so we have easy access to a lot of walks in the countryside – we’re surrounded by footpaths and routes.
Quality of the build?
We had a four-bedroom house before and we weren’t particularly looking for something of the same size. The three bedroom specification we saw was ideal, the dimensions of the room were big, and to us it seemed to work perfectly.
The house has a high-quality finish – we knew that was going to be the case from the moment we saw the brochure.
We came down to Moreton-in-Marsh in April 2021, because that was the earliest we could travel due to lockdown. It was a lovely week and we stayed in a cottage on the main street. We looked at the development from the outside and thought it looked really good.
It’s in a good location, and the Cotswold stone build is fantastic. It fits in ideally to town.
This is a lovely small development and we’re of the opinion there will be a great community here.
We love the house and we’re really very happy with it. The landscape is what we particularly wanted and our garden has a gorgeous view.
Hospital Road is a lovely road with a really nice mixture of properties on it, but the way Deeley has done the build with the tiles and Cotswold stone means it fits in perfectly.
We hope to be here for the long-term and feel really settled here.
Experience with Deeley Homes?
Deeley Homes tried to get the house ready for us as soon as they could. We had been living temporarily in an Air BnB for two months, after selling our existing house.
We expected there may be a few problems as it’s a building site and we would be the first ones in occupation, but the builders have been good. There are a few things which still need finishing but we understand that will take time, but it doesn’t stop us enjoying the house.
With Deeley Homes being a smaller developer that has made a big difference. Before we moved in we had correspondence with both Eleanor Deeley and Dean Weldon and found them both fine to work with.
It was even down to things like keeping the heating on for when we moved in and the welcome on arrival, little touches that make a big difference.