Blog: Looking at our history to drive our future

The Deeley Group is celebrating its 85th anniversary in 2021 – so it is naturally a time to take stock of our history but also very much look forward to what is an exciting future.

There have – just in the last 15 years never mind the previous 85 – been huge advances in the property industry, be that in construction methods, health and safety, procurement or communications. The list is endless.

Yet, while Deeley has embraced all that change and very much been an early adopter of new initiatives, we are still underpinned by the values passed on from my father: integrity, partnership, community, respect and agility.

Those are all very important elements of what has helped the company thrive. There is no question that agility has proved to be vital in our continued success. We cannot simply create a market, but we can follow one, and we can shape one and I think our history shows that we have done that successfully.

In the 1950s and 1960s, for example, we embraced the expansion of the comprehensive school system and constructed three of the major schools in Coventry and continue to work across primary and secondary education.

But in recent years, we have worked on numerous projects for universities as Higher Education has gone through a similar expansion, gaining an insight to customer needs, keeping ahead of trends and constantly developing our expertise.

Presently we are very strong in the construction and creation of care homes and once again we have developed a significant knowledge and understanding of the sector meaning we are very much partners of our clients.

My father became renowned in the late 1930s and 1940s for building the best air raid shelters in Coventry – he certainly didn’t create that market, but he responded to it!

All of those values I mention also come down to people – and I know that the quality of the team we have always had at Deeley, has been a key to our success.

We work in partnership with other firms of all industry disciplines, and, more often than not, they are on-going relationships many of which stretch back decades. That does not happen without people with integrity and ability.

Deeley has always believed in nurturing talent and that has helped us instil these values over decades. Seeing people develop through every level of the business over the years is a record of unending pride.

Martin – the MD of Deeley Construction – started with us as a trainee straight out of education and now leads a major part of the business. Eleanor – our deputy MD of the Deeley Group – used to open the post on a Saturday morning as an eight-year-old (not that she had much of a choice!).

There are countless examples throughout every sphere of our operations, and it is a major factor in our success.

Like all firms in property and construction, we have had our dark periods, but the quality of our people, the agility we have shown along with our reputation and our professional abilities have seen us through.

They are also the reason why we have responded so well during these dreadful times, to keep working, keep our projects on track and keep our customers satisfied.

Without exception, the Deeley team has embraced the enforced changes and reacted magnificently – and I thank every colleague for that.

So, while reaching our 85th anniversary is a milestone and one to celebrate, we look back only to reflect on qualities which have helped us thrive – and to ensure they will continue to drive the Deeley Group to a successful future.