The Deeley Group has a long standing relationship with numerous local charities and causes in the region.

Please see below some examples of how we add Social Value to our local community.

Starley Sportive – Charity Cycle Ride in association with Coventry Road Club (100% of event income goes to charity)

Through the collaboration of Deeley Group and Coventry Road Club, the Starley Sportive is a new cycle ride that is gaining momentum each year.

On Sunday 17th February 2019, 500 cyclists achieved a hat-trick of aims as the city’s Starley Sportive helped raise around £13,000 for charity.

The sportive – named after the Coventry men who invented the modern bicycle – was one of the first mass participation events celebrating Coventry’s 12 months as European City of Sport.

In 2020, despite being cancelled due to the COVID-19 pandemic, the event has raised £9,415 for charity.

COVID-19 forced organisers Coventry Road Club, Coventry-based construction and development firm the Deeley Group and Coventry City Council to cancel the rescheduled date, although refunds were offered many generous riders have chosen to still donate their entry fees to charity.

The funds raised were donated primarily to support Zoe’s Place Baby Hospice – but some money was also donated to Leamington-based Young People First. A virtual ride took place via RGT cycling on the day the event was planned for, with all funds raised donated to support Zoe’s Place Baby Hospice through the coronavirus pandemic.

More information on the event can be found at

Work in the Community

Since our 80th anniversary in 2016 we have chosen to dedicate our time and resources to challenging projects in the community.

Utilising our expertise as a developer and contractor, we have engaged our supply chain on the following projects:

  • 2020 – New Kitchen, Steps for Change, Coventry
    • By engaging with Coventry Builders Charity and our supply chain we were able to support Steps for Change, an initiative between The ARC and Coventry Salvation Army to offer a range of ‘one-stop-shop’ support to people from assistance in accessing benefits and housing through to a place to go from a hot coffee.
    • Coventry Builders Charity, which funded the project, Howdens, Andy Llewellyn, Claddagh Electrical, DB Heating and The Deeley Group, all played their part in helping local rough sleepers.
    • >> More information can be found here<<
  • 2019 – Samaritans Centre, Earlsdon, Coventry
    • The renovations have seen a complete refurbishment of the facility, including improved access for disabled volunteers, more storage for the fund-raising shop and enhanced acoustics to assist in secure, sensitive conversations.
    • >>More information can be found here<<
  • 2017 – New Classroom & Staff Rooms, St Patricks Primary School, Coventry
  • 2016 – Kitchen Refurbishment, Loxley Court, Coventry
    • Small scale demolition and refurbishment of an Orbit Group care home. All funds were raised by Deeley Group through donations and the support of the local supply chain.
    • >>More information can be found here<< 

Belgrade Theatre- Theatre in Education 

The Deeley Group is supporting this important local Charity which supports our youngsters in Coventry and Warwickshire to develop through drama – the aim is to inspire their imagination and so help our youngsters to become creative and more confident and so to develop all of their skills.

We have so far contributed £2,500 towards the appeal which is helping the Charity to raise funds to provide a guarantee of funding for the Charity for the next three years.

We are off to a good start with an official launch of the fundraising at George House on 17th June 2015 where the Bishop of Coventry (Christopher Cocksworth) and the Lord Mayor of Coventry (Michael Hammon) both came to add their names and to provide support to our fundraising efforts.

Anyone that has any ideas for fundraising please make contact.  We will certainly match fund any funds raised for the appeal – Theatre in Education.

Additional information on the Belgrade Theatre can be found at

Please see below Inspiring the Next Generation brochure the Theatre in Education promotional material or click here to download a PDF version.