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  • Cotswolds MP unveils Nightingale Gardens

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  • Demand high for Moreton Edge homes

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  • BLOG: Increasing our affordable homes market share

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  • Cotswolds MP unveils Nightingale Gardens

    Sir Geoffrey Clifton-Brown MP has unveiled the new NHS inspired road name at a development on the site of the former Moreton-in-Marsh hospital.

    Nightingale Gardens is at the 16-home Moreton Edge development being completed by Midlands-based Deeley Homes on the edge of the town.

    The Cotswolds MP returned to the development which he last visited in December 2020 to learn about its success and reveal the new road name.

    Moreton Edge has seen more than 80 per cent of its plots reserved off plan and the first home will be completed in autumn.

    The ‘Nightingale Gardens’ name pays homage to the tireless efforts of staff in the NHS and healthcare professions over the course of the pandemic.

    It also recognises the history of the brownfield site and the former hospital which stood there.

    Each of the 16 homes at Moreton Edge are also named after significant local people and locations – ranging from benefactors of the Moreton Hospital and renowned poets, to hidden treasures of the Cotswolds such as Kiftsgate Court Gardens.

    Sir Geoffrey, who had a career in the property industry before his 30-year political career, said: “The development has come on leaps and bounds since I last visited and it is fantastic to hear of the success it has seen at such an early stage.

    “It is very fitting that Deeley Homes has named the road as a way of thanking the NHS for the incredible work it has done for all of us during the pandemic.

    “The development will be a great addition to the community here in Moreton-in-Marsh and I look forward to continuing to follow its progress as the first homes are completed later this year.”

    Deeley Homes is part of Midlands-based Deeley Group which previously built the Co-Op on Moreton-in-Marsh High Street in the 1980s.

    Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a three-storey, five-bedroom house at the rear of the site overlooking open countryside.

    Peter Hartill, Chairman of the Deeley Group, added: “Sir Geoffrey has been a great supporter of our Moreton Edge development and we would like to thank him for officially unveiling the Nightingale Gardens road name.

    “We wanted to recognise the vital role the NHS has played in supporting the country throughout the last 16 months while also giving the road name a historic link to the former Moreton-in-Marsh hospital.

    “These homes will be a great asset for the local community and the early demand we have seen has proved there is a desire for high-quality, stylish homes in the area.”

    Moreton Edge is being marketed by Oliver Knight New Homes.

    For more information on the development visit  www.deeley.co.uk/homes/our-developments/moreton-edge/

    ENDS

    PICTURE CAPTION: Left to right – Peter Hartill and Sir Geoffrey Clifton-Brown MP.

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  • Demand high for Moreton Edge homes

    A development in Moreton-on-Marsh has seen a more than 80 per cent of its plots reserved before any of the homes have even been completed.

    Moreton Edge is a development of 16 new homes on the site of the Moreton-in-Marsh hospital and has seen 13 properties reserved off-plan.

    The development is being created by Deeley Homes, a division of Midlands-based firm the Deeley Group.

    Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a, three-storey, five-bedroom house

    The homes are built around a private garden and green space, with the rear of the site overlooking open Cotswold countryside.

    All of the properties with more than two bedrooms have been reserved, with the first home set to be completed in autumn this year.

    The development benefits from a nearby train line which goes directly from Moreton-in-Marsh to London Paddington in 90 minutes.

    Moreton Edge’s early success points to a thriving property market in Cotswold location and workers from the City looking to move out of London to easily commutable areas.

    Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We’ve experienced a very encouraging start with this development and being over 80 per cent reserved at this stage demonstrates the strength of the market and the demand for high quality housing.

    “This is an ideal location in the heart of one the finest Cotswold towns and we are ensuring these homes fully complement the surroundings.

    “Cotswold locations are proving particularly popular with buyers at the moment and Moreton has the advantage of a direct train service to London.

    “We have also benefitted from being a rare town centre development, with developments usually coming on the edge of a town and are thrilled that we’ve managed to maintain the ‘feel’ of a traditional Cotswold home.

    “Deeley Homes is confident that those who have already reserved will be delighted with the high-quality, stylish new homes that we are creating at Moreton Edge and expect every plot to be reserved off-plan very soon.”

    Moreton Edge is being marketed by Oliver Knight New Homes.

    Oliver Knight added: “The interest in this development has been overwhelming, not just driven by people relocating to this beautiful Cotswold town but also due to being a small luxury development of just 16 luxury houses just behind the high street and close to the railway station with its direct train to London Paddington.”

    For more information on the development and remaining properties visit www.deeley.co.uk/homes/our-developments/moreton-edge/

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  • BLOG: Increasing our affordable homes market share

    The Deeley Group is celebrating its 85th anniversary this year. Like most companies with a long history, the nature of what we do and the spheres in which we operate have altered over the years as we have used our areas of expertise to adapt to market conditions.

    Any anniversary is a chance to look back and look forward, and we believe we are in for a very exciting future. A significant part of that future will be us increasing the level of affordable housing we both develop and construct for clients.

    We believe we are very well placed – for a number of reasons – to increase our market share in what we feel will continue to be a growth market.

    We have a long and successful track record in working in partnership with many of the leading affordable homes providers and we have a very strong relationship with them. Homes England has increased its funding and there is greater Government emphasis on delivering housing and ensuring there is sufficient affordable housing.

    Therefore, there is a need to deliver more stock and this has meant there is more demand from registered providers and a growth in the rental sector, and we are in a very good position to help deliver against that demand.

    It is easy to set ambitions and establish targets, but they have to be deliverable and realistic and we feel we are perfectly placed to grow our affordable homes division.

    Firstly, our reputation and relationships in that market are very strong. Our longevity, financial performance and ability to delivery for clients is very well established.

    These projects are often long term so is it is vital for providers to be partnered with companies that have a proven track record. The growth in the sector is, inevitably, going to attract people who are, frankly, after a quick buck.

    Secondly, providers want to partner with organisations with similar values and outlooks and we are very much a community-focussed company with strong links wherever we operate.

    Thirdly, because we have such a strong construction arm it allows us to engineer developments from the outset, meaning there is more value to be gained by working with partners on sites that do not have an existing consent.

    Everything starts with land. Everyone talks about construction, modular or traditional building, labour supply – but actually the key ingredient is land. As Mark Twain said “buy land, they’re not making it anymore”.

    To that end, we have recruited David Currie, a highly experienced and respected operator in the sector, as a director of the Deeley Group.

    David has an excellent track record and he actually used to be my client when I was at CBRE, so we go back a decade, and have a very similar approach.

    We do have land but often it has been connected with other developments and will allow for up to around 20 homes on each site, and we need to be working on sites which can take between 30 and 60 homes to help partners make a real impact against their targets.

    We are confident that our business plan will see us moving to a stage where affordable homes will account for around 30 per cent of Deeley Group business, while we continue to grow the other areas of the company.

    That is clearly a significant growth and, while we will be spelling out our full plans next month, we are investing in the sector and in the people to deliver against this ambition, and that will see us growing staff numbers by between 10 and 15 per cent.

    As I said, the anniversary is a celebration of the history and growth of the Deeley Group, but our focus is very much on the future – and it is a very exciting future.

    Eleanor Deeley, Deputy Managing Director

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  • Construction begins at new Extra Care housing development for older people in Didcot

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  • BLOG: Market trends in affordable homes provision

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  • Deeley provides Social Value for community with support at Willenhall church

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  • Construction begins at new Extra Care housing development for older people in Didcot

    A groundbreaking ceremony has marked the start of construction of a new development of affordable homes for over 55s in Didcot, Oxfordshire.

    Special guests and representatives met to officially launch the start of work on the new 80 apartment development on land off Greenwood Way at Great Western Park.

    The three-storey scheme is being developed by Housing 21, a leading not-for-profit provider of Retirement Living and Extra Care for older people of modest means. It is being built by Deeley Construction and has received funding from the Oxfordshire Housing and Growth deal.

    The development will provide 60 rented apartments and 20 shared ownership apartments for people over the age of 55. On site facilities will include a café/ bistro, hair salon and communal lounge for both residents and local people. Work is set to complete in December 2022, with residents due to start moving in from early 2023.

    Debbie Hope, Head of Development at Housing 21, said: “We’re thrilled to have reached this exciting milestone in Didcot. This new development will provide much needed, high quality accommodation to support local older people and their changing needs. People have their own front door in a busy community setting, with 24/7 support from our on-site care team if needed.

    “We have designed the buildings around an internal courtyard which provides plenty of important, open green space. The development is also in an excellent location close to the many facilities of Great Western Business Park.”

    Councillor Jenny Hannaby, Oxfordshire County Council’s Cabinet Member for Adult Social Care, said: “I was delighted to be able to attend the groundbreaking event in Didcot. Extra care housing is something I’ve felt very passionately about and have been promoting in the county for some time now. This exciting new scheme will even provide more support for residents countywide.”

    Eleanor Deeley, Deputy Managing Director at Deeley Group, added: “It is great to be working in partnership with Housing 21 again and supporting older people in Didcot. This is set to be a fantastic, state of the art development constructed to the highest standards.

    “We have delivered many Extra Care schemes and are proud to use our expertise to help address the housing needs of an increasingly ageing population.”

    Emily Smith, Chair of the Oxfordshire Growth Board, added: “I’m delighted to see the progress of this excellent project which will help improve the lives of our older local people.

    “Extra Care housing offers an excellent way for people to stay in their local area and maintain their independence while being able to access around the clock care and support.”

    For more information about Housing 21, visit www.housing21.org.uk

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  • BLOG: Market trends in affordable homes provision

    Dean Weldon, Development Manager at Deeley Group, looks at market trends in the provision of affordable homes

     

    The Deeley Group recently outlined its plans for growth and that will see a greater focus on providing affordable homes.

    This emphasis is based on market need, our track record in successfully delivering projects, – either on our own or for sector clients – and our in-house capability.

    Homes England has increased its funding and there is greater Government emphasis on delivering more homes and ensuring there is sufficient affordable housing – which is what is driving the market.

    Therefore, there is a need for more stock and this has meant there is more demand from registered providers. We are in a very good position to help deliver against that demand across all forms of affordable housing – social rent, affordable rent, shared ownership and the recently announced First Homes.

    We can – and do – work on projects of all sizes and scales but at present, the ‘sweet-spot’ for the majority of registered providers is in the 30 to 60-unit range.

    This is generally due to the numbers being too small for volume builders to get involved.

    Some of the more established registered providers are now venturing into larger schemes if they are in particular areas of growth and are willing to push as far as 150-200 units in some cases.

    However, once unit numbers exceed 50-60 plots there is often a need to incorporate a percentage of private housing into the scheme as local authorities are hesitant to allow such large affordable-only schemes.

    One strategy which is particularly effective related to affordable housing is the Rural Exceptions Policy. This is a national and, in most cases, local policy which allows affordable housing to be delivered outside of settlement boundaries and outside of the development plan.

    This policy is relatively restrictive in some places and is often limited in size depending on the size of the settlement. There has been a recent appeal decision where the inspector overturned the local authority’s refusal of a rural exceptions development of 128 homes in Burton-upon-Trent.

    This has set a precedent for affordable housing undersupply being given ‘significant weight’ within a planning balance argument and will lead to the delivery of some large sites over the coming years. These sites have even been known to secure planning within the green belt.

    The introduction of the new First Homes scheme at the end of June, which is now included within the definition of Affordable Housing, will constitute the first 25 per cent of all on-site provisions going forward.  We are very keen to explore this new model which should present opportunities across the market to offer a more diverse range of affordable homes for the people that need them.

    One common theme that we have noticed is that Affordable Housing Providers are now becoming much more commercial given the scale of the grant funding that is available and they are being aggressive in pursuing opportunities which suit their own personal growth ambitions.

    We have worked in the affordable and commercial housing sectors and that, along with our experience in construction and development, makes us very well placed to help deliver schemes which will make a telling difference to the housing shortage.

    It is also why we see the sector a key to our growth in the medium and longer term.

     

     

     

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  • Deeley provides Social Value for community with support at Willenhall church

    Deeley Construction is providing funds to support a half-term project at a neighbourhood church where children and families will be able to get bird feeders and seeds for growing sunflowers, runner beans and cress.

    The firm was keen to offer some support to the local community to help fund an ‘eco’ feature at St John the Divine Church in Willenhall.

    Coventry City Council put Deeley – which is celebrating its 85th anniversary, in touch with St John the Divine Church in Willenhall.

    The firm donated £250 towards St John’s half-term school holiday’s ‘messy church’ project, taking place this week.

    The ‘messy church’ includes eco-biodiversity-based crafts for families to take part in, such as creating bird feeders, growing sunflowers, runner beans and cress.

    Each school holiday, the Church has been running events, with an average of 450-500 meals being provided per session – particularly during the pandemic.

    The church partners with other local organisations including the Family Hub, Hagard Centre, Library and Betty Ennis Foundation to provide support to the Willenhall community.

    Vicar, Rev Pam Howell, and Curate, Rev Charlotte Jackson both of St John the Divine, were delighted at the offer of support, and said: “These events are only possible through the support of grant funding and donations for which the church and community are very grateful. There is always a very positive response from the families to what is on offer.”

    Edward Hudson, Deeley Construction’s Business Development Manager, said: “St John the Divine and the City Council are clearly doing a great job not only supporting the community by providing some great half term entertainment, but also creating interest in the environment and the food chain so we were only too happy to help.

    “Our work with St John the Divine is just one element of the community engagement we have undertaken during the construction at a local project.

    “Using a local contractor greatly benefits local communities – on the local project 21 per cent of the budget has been committed to social value in the local community.”

    Cllr John Mutton, Councillor for Binley and Willenhall, said: “It’s fantastic to see the backing from Deeley.  The church plays an important role in supporting people here in our local community, and it has been throughout the pandemic, and this has been greatly appreciated by the community.”

    Cllr David Welsh, Cabinet Member for Housing and Communities, added: “I’ve visited various community venues across the city during the pandemic where venues like St John the Divine Church have been playing a crucial part in providing food and other support to those people who need it most.

    “The gesture from Deeley is helping people when it matters most and is an example of how business can play an active and positive role in communities. I encourage other businesses to get involved by contacting the Council to see how they could support the good work going on in Coventry. A big thank you to everyone involved.” 

    PICTURE CAPTION: Sowmya Bharathiraja and Hashini Bharathiraya are pictured with (left to right) Pam Howell (Vicar), Councillor Ram Lakha, Councillor John Mutton, Charlotte Jackson (Curate), Councillor David Welsh, Sarah Gristwood (Coventry City Council), Edward Hudson (Deeley).

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