The leading Midlands developer, which is headquartered in Coventry, has been successful in submission to join the platform which will be the key tool for the delivery of Homes England’s housing-led developments.
The firm has been registered in both the small category, which is under 70 units, and the large category, which looks at developments over 70 units.
It means the developer will have the opportunity to bid and price for works across Homes England’s entire framework.
This covers regions including the East Midlands, West Midlands, East of England, South East and South West.
Deeley Group had previously been named on the Homes and Communities Agency DPP3 framework, which enabled the group to secure contracts valued £11 million to deliver extra care facilities in Chipping Norton and Didcot for Housing 21.
The DPP3 framework also saw Deeley deliver a £6.6 million extra-care apartment scheme in Coventry.
In recent years, Deeley Group has delivered 600 new homes and worked with partners including Orbit Homes, Stonewater, Housing 21, and Platform Housing Group on affordable housing developments.
David Currie, Land and Partnerships Director at the Deeley Group, says by securing a place on the new dynamic purchasing system the firm will be able to deliver more affordable housing and healthcare to support communities across the country.
David said: “This is fantastic news for the firm and positions us perfectly to push forward with our future growth strategy to work with our partners to deliver vital affordable housing and healthcare facilities.
“The successful submission with Homes England will also enable Deeley Group to grow its geographical coverage across the wider Midlands and work in markets in the South East, East and South West of England.
“We have developed strong partnerships with housing associations in recent years and these partnerships allow us to deliver under Homes England’s new DPS.”
It is three miles from Melton Mowbray and will provide a mix of market sale, social rent and shared ownership homes – with the first homes set to be available in 2022.
Fifteen of the homes will be sold privately by Deeley Homes, with emh developing its first market sale units at the development.
More than two thirds of the houses will be classed as affordable homes and contribute to meeting key housing targets in the area.
Eleanor Deeley, Deputy Managing Director at Deeley Group, said: “This is a landmark moment for our development in partnership with emh near Asfordby.
“We’re excited to be launching 15 market sale homes alongside the two types of affordable homes and this approach means that The Willows will cater to a wide range of people in the community.
“Work started on site in February and the project remains on track to be able to welcome residents in 2022.
“The development has been designed with the needs of the area as its priority and will deliver much needed market sale homes and crucial affordable housing options for people living in the Melton Borough Council area.
“As part of the development we have been making a range of local infrastructure improvements and have enhanced the biodiversity of the site by creating wildflower meadows, bird boxes, bat boxes and hedgehog highways.”
Social housing and care organisation emh is a strategic partner of Homes England, giving it access to £172 million in grant funding. Under a flexible development programme, emh aims to deliver 600 new homes a year for the next five years.
Chris Jones, Executive Director of Development at emh, said: “Strong partnerships help us deliver a diverse range of housing across the East Midlands, and we are delighted that residents will soon be moving into our first homes completed with Deeley Homes.
“Every one of our developments has made a lasting impact in the local community, and we are excited to see these affordable rent and shared ownership homes contributing to meeting the housing aspirations of people in the Melton Borough Council area.”
PICTURE CAPTION: Chris Jones (emh) and Eleanor Deeley (Deeley Group) at The Willows.
Nightingale Gardens is at the 16-home Moreton Edge development being completed by Midlands-based Deeley Homes on the edge of the town.
The Cotswolds MP returned to the development which he last visited in December 2020 to learn about its success and reveal the new road name.
Moreton Edge has seen more than 80 per cent of its plots reserved off plan and the first home will be completed in autumn.
The ‘Nightingale Gardens’ name pays homage to the tireless efforts of staff in the NHS and healthcare professions over the course of the pandemic.
It also recognises the history of the brownfield site and the former hospital which stood there.
Each of the 16 homes at Moreton Edge are also named after significant local people and locations – ranging from benefactors of the Moreton Hospital and renowned poets, to hidden treasures of the Cotswolds such as Kiftsgate Court Gardens.
Sir Geoffrey, who had a career in the property industry before his 30-year political career, said: “The development has come on leaps and bounds since I last visited and it is fantastic to hear of the success it has seen at such an early stage.
“It is very fitting that Deeley Homes has named the road as a way of thanking the NHS for the incredible work it has done for all of us during the pandemic.
“The development will be a great addition to the community here in Moreton-in-Marsh and I look forward to continuing to follow its progress as the first homes are completed later this year.”
Deeley Homes is part of Midlands-based Deeley Group which previously built the Co-Op on Moreton-in-Marsh High Street in the 1980s.
Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a three-storey, five-bedroom house at the rear of the site overlooking open countryside.
Peter Hartill, Chairman of the Deeley Group, added: “Sir Geoffrey has been a great supporter of our Moreton Edge development and we would like to thank him for officially unveiling the Nightingale Gardens road name.
“We wanted to recognise the vital role the NHS has played in supporting the country throughout the last 16 months while also giving the road name a historic link to the former Moreton-in-Marsh hospital.
“These homes will be a great asset for the local community and the early demand we have seen has proved there is a desire for high-quality, stylish homes in the area.”
Moreton Edge is being marketed by Oliver Knight New Homes.
For more information on the development visit www.deeley.co.uk/homes/our-developments/moreton-edge/
PICTURE CAPTION: Left to right – Peter Hartill and Sir Geoffrey Clifton-Brown MP.
Moreton Edge is a development of 16 new homes on the site of the Moreton-in-Marsh hospital and has seen 13 properties reserved off-plan.
The development is being created by Deeley Homes, a division of Midlands-based firm the Deeley Group.
Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a, three-storey, five-bedroom house
The homes are built around a private garden and green space, with the rear of the site overlooking open Cotswold countryside.
All of the properties with more than two bedrooms have been reserved, with the first home set to be completed in autumn this year.
The development benefits from a nearby train line which goes directly from Moreton-in-Marsh to London Paddington in 90 minutes.
Moreton Edge’s early success points to a thriving property market in Cotswold location and workers from the City looking to move out of London to easily commutable areas.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We’ve experienced a very encouraging start with this development and being over 80 per cent reserved at this stage demonstrates the strength of the market and the demand for high quality housing.
“This is an ideal location in the heart of one the finest Cotswold towns and we are ensuring these homes fully complement the surroundings.
“Cotswold locations are proving particularly popular with buyers at the moment and Moreton has the advantage of a direct train service to London.
“We have also benefitted from being a rare town centre development, with developments usually coming on the edge of a town and are thrilled that we’ve managed to maintain the ‘feel’ of a traditional Cotswold home.
“Deeley Homes is confident that those who have already reserved will be delighted with the high-quality, stylish new homes that we are creating at Moreton Edge and expect every plot to be reserved off-plan very soon.”
Moreton Edge is being marketed by Oliver Knight New Homes.
Oliver Knight added: “The interest in this development has been overwhelming, not just driven by people relocating to this beautiful Cotswold town but also due to being a small luxury development of just 16 luxury houses just behind the high street and close to the railway station with its direct train to London Paddington.”
For more information on the development and remaining properties visit www.deeley.co.uk/homes/our-developments/moreton-edge/
‘The Willows’ development, which is three miles from Melton Mowbray, is a partnership between Midlands-based developer Deeley Homes (part of the Deeley Group) and social housing and care organisation emh group.
It is the first time the two organisations have worked together on a development, which will provide a mix of social rented, shared ownership and market sale homes.
The scheme will see more than two thirds of the houses delivered as affordable homes, contributing to targets in the East Midlands, while supporting the demand for homes of this type in Asfordby and surrounding communities.
Deeley Homes partnered with emh group to purchase the site and detailed planning permission was granted for the development in June 2020.
Fifteen of the homes will be sold privately under the Deeley Homes banner, emh group is also developing its first market sale units here as well as shared ownership and rented accommodation to meet demand on the housing register.
The developers have committed to making a range of improvements in the area near the development to make the area safer and enhance infrastructure for the community.
This includes improving highway safety outside the nearby primary school, upgrading local bus stops, providing bus passes and travel packs to new residents and also contributing to libraries and secondary education provision in the area.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “This development is crucial in providing vital affordable housing to people in and around Asfordby, and we’re pleased to announce work is now underway on site.
“This is a development that is designed to respond to the requirements of people who live in the area and we are pleased to have partnered with emh group to ensure that this is the case.
“It is the first time we have worked alongside emh group on a project and we hope this will be the start of a fruitful partnership.
“In addition to the affordable homes delivery we will be bringing a collection of new Deeley Homes properties to the market and there is expected to be high-demand for these properties in the region.
“The development is perfectly positioned with excellent school options for residents and good transport links to major nearby towns.
“As part of the scheme we are making a range of local infrastructure improvements too and we believe the development will be of great benefit to the community of Asfordby.”
Chris Jones, Executive Director of Development at emh group, said: “As a strategic partner of Homes England, the government homebuilding agency, we aim to deliver 600 new affordable homes across the East Midlands every year.
“We are delighted that our first project with Deeley Homes, and first market sale homes, has started on site, and through this strong partnership we are contributing to meeting the housing needs and aspirations of people in the Melton Borough Council area with new homes for shared ownership and affordable rent.”
Deeley Group has been welcomed back into a Cotswold town – by the local MP and house hunters – more than 35 years after it last worked there.
Deeley Homes is creating 16 new homes at Moreton Edge on the site of the former Moreton-in-Marsh hospital and has sold seven before a brick has been laid.
The groundwork for the site is now underway and Cotswolds MP Sir Geoffrey Clifton-Brown and local Gloucestershire County Councillor Nigel Moor lent their help to launch the site.
Deeley Homes is part of the Midlands-based Deeley Group which built the supermarket – now a Co-Op – on High Street in the 1980s.
The new development features a range of two, three, four and five-bedroom new homes built around a communal garden and green area, and, to the rear of the site, looks up towards Batsford arboretum.
Sir Geoffrey, who qualified as a Chartered Surveyor, had a career in the property industry before moving into politics, has welcomed the development of the brownfield site on Hospital Road.
He said: “It is good to see the site being brought back to life and providing such a variety of homes for the community. It is a good example of how a smaller, independent house builder can bring some variety in terms of house types and designs compared to larger operators.
“It is really important to use the brownfield sites we have and, by their nature, that sometimes requires more imagination from the designers and developers.
“I am impressed by the green space and gardens for residents and am looking forward to seeing how the site develops, and will be back to see it when it is completed next year.”
Moreton Edge features three two-bedroom cottages at the front of the development, ranging through to a, three-storey, five-bedroom house at the rear of the site overlooking open countryside.
As part of the development, Deeley Homes, will provide funding to improve footpath links through the centre of the town.
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We have really been welcomed back into the town and people who in the local community have said how pleased they are to see the site being brought back to life, which has been great.
“We have designed new house types specifically for Moreton Edge to ensure that they complement their surroundings, and we have placed great emphasis on the communal gardens and greenspace for residents to use.
“We have been really pleased with the interest in Moreton Edge and the combination of high-quality homes in such a convenient location has proved a big draw. The homes are a short walk from the centre of Moreton and hopefully will add to the vitality of what is a wonderful Cotswold market town.”
The first properties at Moreton Edge will be completed next summer, with the development being completed in around a year.
For more information please see www.deeley.co.uk/homes/our-developments/moreton-edge/
Left to right: Sir Geoffrey Clifton-Brown, Eleanor Deeley, Nigel Moor
A development of 55 new-build homes in Asfordby has been given the green light by Melton Borough Council.
Deeley Homes purchased the site three-miles west of Melton Mowbray last year and will be working in partnership with social housing and care organisation emh group to deliver the development.
The 6.15 acre site, which will be accessed by Saxelby Road, will be a split of shared ownership and market sale homes, and also include 10 affordable rent properties.
Detailed planning permission has now been given after the site secured outline planning permission in May 2018.
More than two thirds of the housing will now be affordable, which led the council to remove the requirement to contribute £25,000 to affordable homes elsewhere in the area.
The developers will be making contributions to improve highway safety outside the nearby primary school, upgrade local bus stops, provide bus passes and travel packs to new residents and also contribute to libraries and secondary education provision in the area.
Work is set to start on site in the Autumn, and is expected to be completed early in 2022
Eleanor Deeley, Deputy Managing Director of the Deeley Group, said: “We’re excited to be bringing this development to market, whilst also providing key affordable housing for local people in Asfordby and surrounding areas.
“We will be working in partnership with emh group on both the market sale and affordable housing properties – ensuring the development responds to the needs of the area.
“The location of the development brings many advantages including excellent travel links to nearby towns and strong school options for residents.
“We will be making improvements to infrastructure around the development and are confident the scheme will be of great benefit to the area.”
Chris Jones, Executive Director of Development at emh group, said: “As a strategic partner of Homes England, the government housebuilding agency, we aim to deliver 600 new affordable homes across the East Midlands every year.
“I am delighted that through a strong partnership with Deeley Homes and Melton Borough Council we are contributing to meeting the housing needs and aspirations of people in the area with new homes for shared ownership and affordable rent.”
Eleanor Deeley, Deputy Managing Director of the Deeley Group, on how construction is adapting to a limited return to site working
There is no doubt that parts of the economy are beginning to show signs of life – but the tap is only being turned on very slowly.
I was on one of many recent video calls when someone said that as we end lockdown it will be a little like when you have had your boiler repaired. When you turn on tap it splutters as the pipes refill and takes a while for the flow to be resumed.
On the construction side of the Deeley Group, the announcement of lockdown and social distancing meant our tap was tightly turned off and we closed our 11 sites.
I fully appreciate that it is very difficult for Government to be clear and concise bearing in mind the myriad of unprecented measures they are bringing in at the moment but there was, at best, uncertainty as to what was essential working.
Also, the advice that work would continue also came with a heavy hint that there was little understanding as to how a site works and that did cause concern in the industry.
Slowly the sector got to grips with exactly how we could continue working to a level while strictly adhering to the social distancing rules. That has, inevitably, meant big changes in how we work.
For example, signing in is now by text rather than an electronic fingerprint system; canteens are closed; site times, break times and lunch times are staggered; we can only have 10-30 per cent of the number of people on site to allow for social distancing.
There have been struggles getting materials – especially plasterboard – and many of the builders’ merchants were closed until very recently. That is all easing and the supply of UK-produced goods is getting much better, but there will be times when we are held up by the absence of products such as lifts or air-conditioning units, which have to be imported.
Interestingly, in a world of sub-contractors, there has been a total regard for the health and wellbeing of staff, which has been refreshing to witness particularly when, at the same time, there were images from major construction projects where workers paying no attention to the guidance.
Sub-contractors are only coming back to sites where they are confident that social distancing can be maintained and, when it can’t, there is suitable PPE used by all.
But no-one should be under the impression that this means we are back to normal. Social distancing is likely to remain in place for many months to come and this means that the rate of construction is going to remain low because of the limited numbers on site.
As ever, industry is going to have to find a way to overcome the hurdle. We might need
to extend working hours as we have the longer evenings arriving, almost operating a two-shift system to maximise the number of working hours on site.
I think an increase in weekend working is almost inevitable, but that will not only allow us to maintain progress as much as possible but it will also allow sub-contractors to earn, which will very welcome after the last two months.
Equally inevitable will be increased costs because efficient sequencing of a build will not be possible given the restrictions in place and the equipment shortages.
There are also other more trivial, but still important, consequences. Spirit on a site is always important but with people working alone we simply cannot interact in the same way.
There is going to be part of our morale that is absent as we miss the joke that we don’t hear, and the catch up over a coffee during a break.
But that is a small price to pay.
The Deeley Group has become a highly successful construction and property development company working on a wide range of projects across the UK.